A five-page Squarespace 7.1 brochure site takes 20–35 hours of design and build work, which a professional delivers across 3–4 weeks of calendar time. Ecommerce runs 6–10 weeks. The gap between hours and weeks is almost entirely waiting for content

The items that cause real damage after a Squarespace launch are not the obvious ones. Changing a page slug creates no automatic 301 redirect, ever — so every URL you alter after indexing becomes a 404 unless you write the redirect yourself.

A service-business homepage needs seven sections in this order — Positioning, Proof Strip, Problem, Services, Process, Evidence, Close. Nothing else earns its place. Most Squarespace homepages fail not because a section

Nobody can tell you're on Squarespace. What they can tell is that you accepted the defaults. A site reads as templated because of a short list of specific tells — four fonts instead of two, identical padding on every section, stock photography,