Choose on page inventory and section composition first, and on appearance last. In Squarespace 7.1 every template runs…

Yes, for most businesses. Squarespace 7.1 templates are professionally designed, responsive by default,

Choose custom design when your brand carries a visual requirement that a template's section library cannot express

A maid service is a subscription business wearing a cleaning uniform. The website's job is not to sell one clean — it is to sell the fourth clean, three months from now. That means published plan pricing rather than per-job quotes,

A house cleaning website is not selling cleaning. It is answering one question — is it safe to let this person into my home while I'm at work? Price is the second question, and it only gets asked once the first is settled.

The template is not what converts. The quote form is, and no cleaning template on Squarespace ships one — they all ship a generic Name / Email / Subject / Message contact form, including the good ones.

For a local service business, the template decides almost nothing about whether you get found. Four structural things do — how you configure your service area, whether your name, address and phone are consistent everywhere,

A cleaning website is judged on a phone, in about ten minutes, against two other cleaners open in other tabs. It has to answer four things fast — exactly what you clean, roughly what it costs, whether you are insured and vetted,

A custom home builder's website is not a lead capture page, it is a reassurance document read repeatedly over months by two people who are about to spend more money than they ever have. It has to sell the process before it sells photography.

A home renovation company sells one thing — the difference between the room someone has and the room they want. Everything on the website exists to show that difference. The template you want has a repeatable

Builders and developers do not sell services, they sell finished schemes and the confidence that you will still be trading at practical completion. The template you want has a repeatable project or development detail page

If you are a single trade — electrician, plumber, roofer, HVAC engineer — you need a smaller and faster site than a construction company, not a scaled-down version of one. Five to nine pages, a phone number that is tappable on every screen,

The template decides how your projects look; the quote form decides whether you get paid. No construction Squarespace template ships a qualifying quote form — every one of them gives you a generic contact form,

A construction website is judged on proof, not design. The template you want is the one that ships a real Projects structure with individual project pages, a Services page you can split by trade, and a quote form you can qualify with.

If you already earn from more than one thing — sponsorships, digital products, affiliate, memberships — your site is not a portfolio and it is not a link-in-bio page. It is a hub: its only job is to take someone arriving from

A website does not host your videos better than YouTube, and it will not grow your channel. It exists to hold the four things YouTube will not give you — an email list you own, a media kit sponsors can read,

A film site is not a portfolio. A portfolio sells a service; a film site sells a finished work and the people who made it. That means six components: no Squarespace template ships and no template roundup explains

Before you choose a Squarespace video portfolio template, know this — Squarespace gallery sections cannot hold video. Squarespace's documentation says so directly: "Gallery sections don't support videos.

No videography Squarespace template is fast or slow on its own. Every Squarespace 7.1 template runs the same engine and ships at roughly the same weight empty. What makes a video site slow is a decision you make after installing it

Squarespace does not publish a "videographer" template category, and in Squarespace 7.1 it barely matters, because every 7.1 template runs the same engine — any layout one template shows, another can be configured to show.