If you're an author or coach building a website on Squarespace, you're probably hoping people will actually find it. But getting discovered online has changed.

Your author or coach website isn't just a digital business card—it's your most powerful sales tool. Whether you're selling books, booking speaking engagements, or filling your coaching roster with ideal clients, the features you choose on Squarespace directly impact your revenue and reach.

Your website should be your best salesperson. Yet most life coaches build sites that look polished but don't generate a single discovery call. They write vague taglines, bury their booking button three clicks deep, and wonder why their calendar stays empty despite having solid coaching skills.

You've written a book. Maybe you've published it. But is it actually selling the way you hoped? Many authors make the mistake of relying solely on Amazon, Goodreads, and social media to sell their work. While those platforms matter, they miss a critical piece of the puzzle: your own author website.

Your website is the foundation of your professional brand as an author or coach. It's where potential readers, clients, and speaking engagement organizers go to decide whether to work with you.