How to Sell Online Yoga Classes and Programmes on Squarespace

Key Takeaways for How to Sell Online Yoga Classes and Programmers

  • Five online yoga business models work on Squarespace: live online classes (Zoom + Scheduling), on-demand video library (Member Areas), structured programmers (Commerce + courses), challenges (email-based + video), and subscription memberships

  • Price online yoga competitively: £10-15/month for membership, £97-197 for structured programmes, £5-15 per live class

  • Use Vimeo (not YouTube) for your video library to maintain professionalism and viewer privacy

  • Member Areas handle video delivery and access control; pair with Squarespace Commerce for sales

  • Health disclaimers are essential for online yoga content—always include them on your sales pages

The global online yoga market is worth billions. Thousands of yoga teachers are building six-figure income streams by selling online classes, courses, and programmers—without needing a physical studio. Squarespace makes it possible to launch a complete online yoga business: live class bookings, on-demand video libraries, structured programmers, and subscriptions. This guide shows you exactly how to set up each model on Squarespace, price your offerings, and convert website visitors into paying students.

Five Online Yoga Business Models

Online yoga income can come from multiple streams. Most successful online yoga teachers use a combination.

Model 1: Live Online Classes (Most Popular)

How it works:

  • Teach live classes via Zoom

  • Students book through your Squarespace website (using Squarespace Scheduling)

  • You collect payment upfront

  • Send Zoom link via email or embed it on a page

Revenue: £5-15 per class drop-in, or £60-120 per month for unlimited

Best for: Building community, teaching live, flexible scheduling

Platform mix: Squarespace Scheduling + Zoom + email

Model 2: On-Demand Video Library (High Passive Income)

How it works:

  • Record yoga classes (30-60 min videos)

  • Host them in a Squarespace Member Area

  • Charge a monthly subscription or one-time access fee

  • Students can watch anytime

Revenue: £10-30/month per subscriber, scales with library size

Best for: Passive income, reaching global audience, no scheduling constraints

Platform mix: Squarespace Member Areas + Vimeo (for video hosting) + Squarespace Commerce (for sales)

Model 3: Structured Yoga Programmers (Highest Price Point)

How it works:

  • Design a 30-day or 8-week yoga programmer

  • Include daily video instructions + PDF guides + email lessons

  • Sell for a one-time fee

  • Deliver via Member Areas or email

Revenue: £97-397 per student (much higher than monthly)

Best for: Teaching specific outcomes (strength, flexibility, stress relief), deeper student engagement

Platform mix: Squarespace Commerce (product) + Member Areas (delivery)

Model 4: Yoga Challenge Programmers (Time-Limited, High Engagement)

How it works:

  • "30-Day Yoga Challenge" or "7-Day Morning Flow Challenge"

  • Limited enrollment (e.g., only 50 students per cohort)

  • Daily emails with video links or instructions

  • Builds community and email list

Revenue: £15-50 per student; success is in volume and retention (many students become long-term members)

Best for: List building, student acquisition, building community

Platform mix: Email marketing tool (ConvertKit, Mailchimp) + Squarespace Commerce (for sales)

Model 5: Subscription Memberships (Recurring Revenue)

How it works:

  • Monthly recurring payment (e.g., £39-79/month)

  • Includes: live classes + video library + email coaching

  • Cancel anytime

  • Highest lifetime value if retention is strong

Revenue: £40-100/month × number of subscribers = predictable recurring income

Best for: Long-term sustainable business, managing cash flow, building committed community

Platform mix: Squarespace Commerce (recurring billing) + Member Areas (content) + Scheduling (live classes)

Live Online Classes via Zoom and Squarespace

The easiest way to start online yoga teaching: go live via Zoom, take payment through Squarespace Scheduling.

Setup Step-by-Step

1. Decide on Class Schedule

  • Start with 1-2 classes per week to avoid burnout

  • Pick recurring days and times (e.g., Tuesday 7:00 am, Saturday 10:00 am)

  • Choose a time zone and state it clearly (e.g., "All times are GMT")

2. Create the Classes in Squarespace Scheduling

  • Go to Settings > Scheduling > Create Service

  • Name: "Live Vinyasa Flow - Tuesday 7:00 am"

  • Price: £10-15 per class (or £5 if you're building audience)

  • Duration: 60 minutes

  • Time: 7:00 am Tuesday, repeat weekly

  • Enable payment and automatic reminders

3. Set Up Zoom

  • Create a recurring Zoom meeting (same link every week)

  • Enable waiting room (for security)

  • Set recording to "on" (optional—record for on-demand library later)

  • Copy your Zoom link

4. Deliver the Zoom Link

  • After payment, students receive a confirmation email

  • That email should include the Zoom link and instructions ("Join 5 minutes early")

  • You can customise the email in Squarespace (Settings > Emails)

Alternative: Create a dedicated "Live Classes" page on your website with the Zoom link visible only to logged-in members (using Member Areas access control).

Best Practices for Live Online Yoga

Lighting:

  • Position yourself so natural light hits your face (not backlit)

  • Use a ring light if filming in low-light conditions

  • Test your setup on Zoom before the live class

Camera angle and framing:

  • Position the camera at eye level or slightly above

  • Show your full body (so students can see alignment)

  • Zoom in slightly so students can see your face and gestures

Audio quality:

  • Use a external USB microphone (£30-50) for clear voice

  • Close windows to reduce noise

  • Do a sound check 5 minutes before class

Engagement:

  • Welcome students by name as they join

  • Remind them to position their mats in frame

  • Invite questions during and after class

  • Keep energy up—online teaching requires more presence than in-person

Recording for on-demand use:

  • Always get permission from students before recording

  • Include this in your booking confirmation: "This class will be recorded and added to our video library."

  • Edit the recording (trim silence, add a title) before uploading to your video library

Pricing Live Classes

  • Starting out: £5-8 per class (to build audience)

  • Established (100+ students/week): £10-15 per class

  • Premium/Specialised (pregnancy yoga, etc.): £15-20 per class

  • Monthly unlimited: £60-120/month (better for retention)

On-Demand Video Library via Member Areas

Once you have recorded classes, package them as a searchable library that students access anytime.

What Is a Squarespace Member Area?

A Member Area is a password-protected section of your website. You decide:

  • Who gets access (free members, paid subscribers, specific cohorts)

  • What content they see (videos, PDFs, files, pages)

  • How they pay (one-time or recurring)

Member Areas are ideal for video libraries because:

  • Videos stay on your server (not on YouTube where they're public)

  • You control access completely

  • Students can stream or download (you decide)

  • Integrates with Squarespace Commerce for sales

Step-by-Step: Building Your Video Library

1. Record and Prepare Videos

Record your yoga classes (60-90 minutes each). You'll have:

  • Live class recordings (edited to remove silence, mistakes)

  • New recordings made specifically for your library

  • Guest teacher recordings (if you have collaborators)

Aim for a launch library of 20-50 videos (enough variety to feel substantial).

2. Host Videos on Vimeo (Not YouTube)

Vimeo is the professional choice for yoga video libraries:

  • Videos are private (not searchable on the internet)

  • Students can't download without your permission

  • Analytics show viewer engagement (how long they watched)

  • Looks more professional than YouTube

  • Cost: £19/month (Vimeo Standard) for unlimited uploads and viewers

Upload each video and organise them into playlists:

  • "Morning Yoga (30 minutes)"

  • "vening Wind-Down Flows"

  • "Yoga for Strength"

  • "Yoga for Flexibility"

  • "Beginner Yoga"

  • "Advanced Yoga"

Copy each video's embed code.

3. Create a Member Area Structure in Squarespace

Go to Pages > +Add Page > Member Area. Build pages within it:

Home Page:

  • Welcome message

  • List of available yoga categories

  • New videos this week

  • Quick start (how to navigate the library)

Category Pages:

  • "Morning Yoga (30 min)" — embed 5-10 videos

  • "Strength Building" — embed 5-10 videos

  • "Beginner Courses" — embed structured sequences

  • "Advanced Flows" — harder classes

FAQ Page within the Member Area:

  • How to download videos

  • How to cancel membership

  • Technical support

4. Set Up Commerce Product

Create a subscription product in Squarespace Commerce:

  • Name: "Unlimited Yoga Video Library"

  • Price: £12-25/month (recurring)

  • Recurring: Yes (monthly)

  • Description: List what's included

  • Access: Links to your Member Area

5. Promote Your Library

Create a landing page (non-member) that describes the library:

  • "Unlimited Yoga Videos, Anytime"

  • "500+ hours of yoga classes" (or your actual number)

  • Catchy benefits ("Stretch at midnight. Strengthen at dawn. No live schedule required.")

  • Sample video (1-2 minutes of a class)

  • Testimonials

  • Pricing

  • "Start Your Free Trial" or "Subscribe Now" CTA

Video Library Pricing

  • Basic (launch pricing): £9-12/month

  • Standard (established, 50+ videos): £15-20/month

  • Premium (100+ videos, specialised content): £20-30/month

  • Annual discount: Offer 20% off (e.g., £180 for 12 months instead of £240)

Structured Yoga Programmes and Courses

Structured programmes (e.g., "8-Week Core Strength Yoga") command higher prices because they're outcome-focused and limited in scope.

What's a Structured Yoga Programme?

A time-bound course with:

  • Clear outcomes (e.g., "Build core strength for daily life")

  • Week-by-week progression

  • Specific videos, homework, or guidance for each day/week

  • Begin and end date

  • Community or cohort feeling (optional)

Examples:

  • "30-Day Beginner Yoga" — £97

  • "8-Week Pregnancy Yoga" — £147

  • "6-Week Yoga for Lower Back Pain" — £127

  • "21-Day Yoga Challenge + Nutrition Guide" — £67

Setting Up a Structured Programme

1. Design the Programme

  • Duration: 7-30 days, or 4-8 weeks

  • Schedule: Daily emails, or 3x per week

  • Content: Videos + PDFs + email lessons

  • Assessment: Optional (journaling, self-reflection)

Example: "30-Day Beginner Yoga"

  • Week 1: Foundation poses, breathing, building awareness

  • Week 2: Sun salutations, standing poses, balance

  • Week 3: Core strength, arm balances prep

  • Week 4: Integration, personal practice design

2. Create or Record Videos

  • Record or curate 30 videos (one per day, 20-30 min each)

  • Edit and upload to Vimeo

  • Organise into a Vimeo folder/playlist

3. Write Email Lessons

  • Short (300-400 word) daily emails

  • Include: inspiration, teaching tip, video link, journaling prompt

  • Send via an email tool (Mailchimp, ConvertKit, or Squarespace Email Campaigns)

4. Create a Squarespace Commerce Product

  • Name: "30-Day Beginner Yoga"

  • Price: £97 (one-time purchase)

  • Description: What they'll learn, outcomes, daily time commitment

  • Includes: 30 videos, email lessons, PDF resource guide

5. Deliver via Member Area or Email

Option A: Member Area Access

  • Student buys the programme

  • Gets access to a Member Area page with all 30 videos + PDFs

  • Watches at their own pace

Option B: Automated Email Delivery

  • Student buys

  • Receives Day 1 email automatically

  • Day 2 email sends 24 hours later (automated)

  • All emails with video links and PDFs

  • More engaging, better completion rates

I recommend Option B (email-based) because it creates accountability and engagement.

Programme Pricing

  • Entry-level (21-30 day): £47-97

  • Mid-tier (6-8 week): £97-197

  • Premium/specialised: £197-397

  • Group cohort pricing: Offer 10% off for groups of 3+

Yoga Challenge Programmes

Yoga challenges are time-limited, fun, and perfect for building your email list while generating quick revenue.

What Makes a Yoga Challenge Work

  • Clear theme: "30-Day Core Strength Challenge" or "7-Day Morning Yoga Reset"

  • Limited enrollment: Announce "Only 50 spots available"

  • Fixed start date: "Starts March 15"

  • Daily engagement: Email + video every day

  • Community: Private Facebook group or Vimeo comments for peer support

Setting Up a Challenge

1. Choose Duration and Theme

  • 7 days (short, high completion rate)

  • 21 days (popular, deep results)

  • 30 days (maximum engagement)

2. Price Point

  • 7-day: £7-15

  • 21-day: £17-27

  • 30-day: £27-47

3. Create Deliverables

  • Daily video (10-30 min)

  • Daily email with tips, encouragement, journaling prompt

  • Optional: PDF guide with all challenge poses

  • Optional: Private Facebook group for community

4. Set Up the Sales Page Create a landing page (non-Squarespace, or a Squarespace page) with:

  • Eye-catching headline: "30-Day Core Strength Challenge"

  • What's included: "Daily 20-min videos, email coaching, PDF guide"

  • What they'll achieve: "Stronger core, better posture, daily yoga habit"

  • Daily time commitment: "20 minutes per day"

  • Start date and how many spots left: "Starts April 1. 12 spots remaining."

  • Testimonials (from previous challenges)

  • FAQ

  • "Join Now" CTA

5. Sell via Squarespace Commerce

  • Create a product: "30-Day Core Strength Challenge"

  • Price: £37

  • After purchase, students get access to an email sequence with daily videos

  • OR students get access to a Member Area page

6. Follow-Up After the challenge ends:

  • Email graduates: "You did it! Here's what's next..."

  • Offer upgrade: "Love the challenge? Join our monthly membership for £29/month"

  • Request testimonials: "Would you share a quick transformation story?"

Subscription Memberships

Monthly memberships (£39-99/month) combine live classes, video library, and community for recurring revenue.

Setting Up a Membership

Tier 1: Essential (£39/month)

  • Access to video library (150+ classes)

  • 1 live group class per week

  • Email updates and tips

Tier 2: Premium (£69/month)

  • Access to video library

  • 3 live group classes per week

  • 1 monthly 1:1 consultation

  • Private community/forum

  • Exclusive content (workshops, guest teachers)

Tier 3: VIP (£99/month)

  • Everything in Premium

  • 2 monthly 1:1 consultations

  • Priority access to workshops

  • Monthly personalised plan

Implementation

Use Squarespace Commerce for recurring billing:

  1. Create three products (Essential, Premium, VIP)

  2. Set recurring: Monthly

  3. Auto-renew enabled

  4. Link each to a different Member Area with access to appropriate content

  5. Allow easy cancellation (statutory requirement—make it obvious)

Retention and Churn Reduction

Memberships work only if students stay subscribed. Focus on:

  • Email: Weekly member emails (tips, announcements, encouragement)

  • New content: Add 3-5 new videos per week

  • Community: Virtual check-ins, challenges, social proof

  • Value perception: Regularly remind members of all they get (£69/month = £822/year value)

  • Re-engagement: After 2 weeks of no activity, email: "We miss you! Here's a class perfect for you..."

Pricing Strategy for Online Yoga

Online yoga is price-sensitive. Charge too much, and no one buys. Charge too little, and you undervalue your expertise.

Competitive Pricing

Live classes:

  • Drop-in: £8-15 per class

  • Weekly subscription: £20-40/month for 2-4 classes

  • Unlimited monthly: £60-120/month

Video library:

  • Monthly membership: £10-25/month

  • Annual (if offered): £100-240/year

Structured programmes:

  • 30-day: £47-97

  • 8-week: £97-197

  • Specialist (pregnancy, trauma-informed): £147-297

Challenges:

  • 7-day: £7-15

  • 21-day: £17-37

  • 30-day: £27-57

Memberships (all-in):

  • £39-99/month depending on included content

Pricing Psychology

  • Anchor high: Price your premium membership high (£99/month) to make mid-tier (£69) feel like a bargain

  • Trial period: Offer "first week £5" to remove booking friction

  • Annual discount: Offer 15-20% off for annual payment to boost lifetime value

  • Early-bird pricing: "Join before March 15 at £29/month (regular £49)" creates urgency

  • Value stack: List everything included in your offer (makes price seem reasonable)

Raising Prices

As your audience grows, raise prices gradually:

  • Existing members: Keep grandfathered rate (good faith)

  • New members: New, higher price

  • Announce once: "We're raising prices to reflect our growing video library and added live classes"

Writing a Compelling Online Yoga Sales Page

Your sales page converts browsers into buyers. It must answer every objection and make the benefit crystal clear.

Sales Page Structure

Headline (Powerful & Specific)

  • ❌ "Join Our Yoga Membership"

  • ✓ "30 Minutes of Yoga a Day Keeps Stress Away—Unlimited Classes, Anytime"

Subheadline (Supporting statement)

  • "Hundreds of online yoga classes + live sessions, perfect for your schedule"

Hero Section

  • Video or image of you teaching (or a beautiful yoga action shot)

  • Headline + subheadline

  • CTA: "Start Your Free 7-Day Trial"

Problem Section (Why They Need This) "Busy schedule? No yoga studio near you? Nervous about joining a studio? You're not alone. Thousands of students join online yoga because they want flexibility, affordability, and a teacher they connect with. Here's what online yoga can give you..."

Solution Section (What You Offer)

  • What's included: List specific items

    • "150+ recorded classes (beginner to advanced)"

    • "Live group yoga 3x per week"

    • "Email support and coaching"

    • "Download videos to watch offline"

Proof Section (Testimonials) Include 3-5 testimonials with:

  • Name

  • Photo (optional)

  • What changed for them

  • Who they are (e.g., "Accountant, Manchester")

Example: "I tried yoga once 20 years ago and was terrified. Sarah's beginner classes made me feel capable. I've been practicing 6 months now and feel stronger, calmer, and actually enjoy movement. Best decision I made this year. —Jennifer, Sheffield"

FAQ Section

  • "Do I need a mat or special equipment?" (No, yoga block and towel work)

  • "What if I miss a day?" (No problem, classes stay in the library forever)

  • "Do I need Zoom experience?" (No, just a laptop or phone)

  • "Can I download videos?" (Yes, all videos available to download)

  • "How do I cancel?" (One click, anytime, no hassle)

Objection Handling

  • "I'm a beginner." — "All our beginner classes come with step-by-step instruction and modifications."

  • "I'm busy." — "Classes are 20-60 minutes. Practice anytime that suits your schedule."

  • "Cost?" — "Less than a single in-person class. Full library access for less than one monthly coffee."

CTA (Clear and Repeated)

  • "Start Your 7-Day Free Trial"

  • "Join Now for £29/month"

  • "Subscribe for £9/month (Annual Billing)"

Trust Signals

  • Yoga Alliance credentials ("Certified Yoga Alliance RYT-200")

  • Years of teaching ("8 years teaching yoga")

  • Student testimonials

  • "Money-back guarantee" (if offering)

  • Privacy policy (people worry about payment details)

Video Hosting: Vimeo vs. YouTube

Where you host your videos matters for professionalism and student experience.

Vimeo (Recommended for Yoga Courses)

Pros:

  • Videos are private (not searchable on the internet)

  • No ads or external videos suggested

  • Professional appearance

  • Students can't download without your permission

  • Analytics show engagement (how long people watched)

  • Allows embedding on your website

  • Integrates well with learning platforms

Cons:

  • Costs money (£19/month for Vimeo Standard)

  • Smaller audience than YouTube

  • Need to drive traffic yourself

Best for: Yoga libraries, courses, membership content

YouTube (Free but Less Professional)

Pros:

  • Free

  • Massive audience (10+ million viewers)

  • Great for discoverability (YouTube search, Google results)

  • Analytics excellent

  • Can monetise with ads (though not ideal for yoga content)

Cons:

  • Videos are public (anyone can find them)

  • YouTube algorithm suggests related videos (may not align with your brand)

  • Ads can play (distracting during yoga)

  • Comments can be negative or spam

  • Less professional for paid content delivery

Best for: Marketing (1-2 free intro classes), audience building, not for paid memberships

Recommendation

  • Use Vimeo for paid yoga programmes and membership libraries

  • Use YouTube for free, short promotional videos (5-10 min intros to your teaching)

Health Disclaimers and Legal Considerations

Online yoga is a service, but it involves physical activity. Always protect yourself and your students with appropriate disclaimers.

Essential Disclaimer (Add to All Sales Pages and Class Pages)

HEALTH DISCLAIMER

These yoga classes are general fitness content and not medical advice. Always consult

your healthcare provider before starting a new fitness programmer, especially if you:

- Have existing health conditions (back pain, joint issues, heart conditions)

- Are pregnant or postpartum

- Are recovering from injury

- Take medications that affect balance or flexibility

- Have high blood pressure

You assume full responsibility for your own physical safety. Listen to your body.

Stop immediately if you experience pain or dizziness. Modify poses as needed.

This is not a substitute for professional medical or mental health advice.

Additional Recommendations

No Health Claims (Without Evidence)

  • ❌ "Cures back pain" — Too specific, can't prove universally true

  • ✓ "Many students report relief from lower back tension" — Supported by experience

Terms of Service

  • Include a terms page covering:

    • Refunds (e.g., "Memberships are non-refundable except within 7 days of purchase")

    • Content copyright ("You may not redistribute or record my classes")

    • Cancellation terms

Privacy Policy

  • Required by law

  • Explain how you store email addresses and payment info

  • Include GDPR compliance (if serving UK/EU)

Medical Yoga Disclaimer (If You Have Medical Training)

If you're a registered physiotherapist or have medical training in yoga therapy, you can say:

"I hold [certification] from [recognised body] and have specialised training in [yoga therapy/therapeutic yoga]. However, online classes are general instruction, not individualised medical treatment."

Email Marketing and Student Retention

Email is your most powerful tool for building an online yoga business. Use it strategically.

Building Your Email List

Add opt-ins throughout your website:

  • "Get 5 free yoga videos" (lead magnet)

  • "Weekly yoga tips" (newsletter signup)

  • "Upcoming challenges and classes" (event notifications)

Email Sequences

Welcome sequence (3-4 emails over 7 days):

  1. Day 1: Welcome + introduce yourself + link to your best free video

  2. Day 3: Share your story + why you teach yoga

  3. Day 5: Offer an exclusive discount ("20% off your first month")

  4. Day 7: Gentle reminder + answer common questions

Weekly nurture email (Sent every Tuesday or Thursday):

  • Teaching tip or yoga philosophy

  • Link to a new class (recorded or live)

  • Personal story or observation

  • Soft CTA ("Join our membership this week and save 20%")

Promotional email (When launching programmes, challenges, or memberships):

  • Announce new offering

  • List benefits and outcomes

  • Add a testimonial

  • Limited-time offer ("Launch price: 30% off until Friday")

  • CTA: "Enrol Now"

Re-engagement email (If no activity for 4 weeks):

  • "We miss you!"

  • Offer a reason to return ("5 new beginner classes added this week")

  • Remove friction ("Cancel anytime, no questions asked")

Growing Your Online Yoga Audience

Building an online yoga business requires audience growth. You can't sell to people who don't know you exist.

Organic Traffic (SEO Content)

Write blog posts optimised for yoga search terms:

  • "Yoga for lower back pain" (target: people in pain searching for solutions)

  • "Morning yoga routine for energy" (target: busy professionals)

  • "Beginner yoga: what to expect" (target: nervous first-timers)

  • "Best time to do yoga" (target: curious prospects)

Each post should link to your free video or trial offer. Posts take 3-6 months to rank but bring long-term traffic.

Paid Advertising (Google Ads, Facebook Ads)

  • Google Ads: Target keywords ("online yoga classes," "yoga for stress," "beginner yoga")

  • Facebook Ads: Target demographics (age, interests, online behaviour)

  • Budget: Start with £10-20/day, scale if profitable

Expected cost per customer: £5-20 depending on your offer price.

Social Media (Organic)

Post short yoga content on Instagram, TikTok, or YouTube Shorts:

  • 15-30 second yoga poses or flows

  • Teaching tips

  • Student transformations (with permission)

  • Behind-the-scenes clips

  • Live Q&A about yoga

This builds familiarity and drives traffic to your website.

Partnerships and Collaborations

  • Guest teach on other teachers' platforms

  • Feature guest teachers on your membership

  • Cross-promote to each other's email lists

  • Partner with wellness brands (meditation apps, fitness influencers)

Ready to Launch Your Online Yoga Business?

You now have the playbook for building an online yoga income stream on Squarespace. Whether you start with live classes, build a video library, launch a challenge, or go all-in with a membership, the tools are there.

But execution is everything. You need the right website structure, compelling copy, smooth payment integration, video hosting, and a strategy for growing your audience. That's where Squareko comes in.

We've helped yoga teachers build profitable online businesses on Squarespace—from live class bookings to video libraries to full subscription memberships. We handle everything: website design, video integration, sales page copy, email setup, and growth strategy.

Frequently Asked Questions

  • Use a smartphone or camera on a tripod, positioned to show your full body. Good lighting is essential—film near a window or use a ring light. Use an external microphone (£30-50) for clear audio. Wear solid colours that contrast with your background. Record in landscape mode. Aim for 20-60 minute classes.

  • Vimeo analytics show how long each viewer watched each video. Squarespace Member Areas show who accessed the page but not engagement depth. For detailed engagement tracking, some teachers use email follow-ups ("How was the Tuesday morning flow?") or optional surveys.

  • Yes. Use Squarespace Scheduling for live classes (students book and join via Zoom). Use Member Areas for recorded videos (customers subscribe or purchase one-time access). Many successful teachers offer both.

  • Squarespace has a basic Email Campaigns feature (free). For more control, try Mailchimp (free for up to 500 contacts) or ConvertKit (£25/month, designed for creators). All integrate with Squarespace or work alongside it.

  • Set a clear policy: "Money-back guarantee within 7 days of purchase if you're not satisfied." This removes buyer risk and increases conversion. After 7 days, refunds are at your discretion. Document all refund requests.

  • Squarespace accepts international payments, so yes, you can sell globally. However, some payment processors have restrictions by country. Check Squarespace's payment processing terms for the countries you plan to serve. Tax laws may vary by country.

  • Vimeo's private video hosting helps—videos aren't downloadable without your permission. Add watermarks (your name/logo) to videos to discourage sharing. Include clear terms ("Content is for personal use only, not for distribution"). For maximum protection, require sign-in to stream videos.

  • Option 1: Edit lightly (trim start/end, remove technical issues) and add to your video library. Option 2: Email recordings to students who attended. Option 3: Use them as promotional clips for future challenges or memberships. Most teachers do all three.

Ready to Launch Your Online Yoga Business on Squarespace?

You have the knowledge, now you need the execution. Building a professional online yoga business requires the right website structure, compelling sales pages, smooth video integration, and a growth strategy.

Squareko specialises in building profitable online yoga businesses on Squarespace. We've helped yoga teachers launch from zero to multiple five-figure businesses by combining strategy, design, and technical expertise.

From custom website design to SEO strategy, we help businesses launch a site that looks professional and performs better.


About the Author

Walid is the founder of Squareko

I'm Walid Hasan, a Certified Squarespace Expert and Squarespace Circle Platinum Partner with over 12 years of hands-on experience designing and optimizing high-performing websites. Over the years, I've had the privilege of building more than 2,000 Squarespace websites for clients around the world, always focusing on clean design, strong user experience, and conversion-driven results.

Walid Hasan

I'm a Professional Web developer and Certified Squarespace Expert. I have designed 1500+ Squarespace websites in the last 10 years for my clients all over the world with 100% satisfaction. I'm able to develop websites and custom modules with a high level of complexity.

If you need a website for your business, just reach out to me. We'll schedule a call to discuss this further :)

https://www.squareko.com/
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