Best Squarespace Templates for Beauty Salons & Makeup Artists
Introduction
Your beauty business deserves a website that's as polished as your work. When you're a salon owner, spa manager, makeup artist, or lash technician, your website isn't just an online brochure—it's your first impression, your booking system, and your marketing engine all rolled into one.
The problem is simple: most generic website templates don't understand the unique needs of beauty professionals. You need online booking, portfolio galleries that showcase before-and-after shots, staff profiles, service pricing, and a design that attracts the exact clientele you want. Choose the wrong template, and you'll spend months fighting your own website.
Squarespace templates for beauty salon and spa websites have come a long way. But with dozens of options, how do you know which one will actually work for your specific beauty niche? A template perfect for a spa might fall short for a mobile makeup artist. A design that crushes it for a hair salon might not suit an esthetician's brand.
That's where this guide comes in. We've tested, compared, and rated the best Squarespace templates for beauty professionals across every major beauty sub-niche. Whether you're launching a salon, spa, mobile makeup business, or lash studio, you'll find actionable recommendations backed by real booking features, customisation potential, and pricing breakdowns.
Key Takeaways Best Squarespace Templates for Beauty Salons & Makeup Artists
Squarespace templates for salons and spas typically range from $19/month (free) to premium paid templates, with professional-grade booking integration available at $18–$44/month
The best template choice depends on your specific niche: hair salons need staff directories and service catalogs, spas need imagery-heavy layouts, makeup artists need portfolio galleries, and mobile professionals need simplicity
Booking integration (whether native Acuity Scheduling, third-party tools, or Squarespace's native appointments feature) is non-negotiable for conversion
Most beauty templates require strategic customisation in 5 key areas: colour schemes, service cards, before-and-after galleries, staff bios, and mobile responsiveness
Hiring a Squarespace specialist like Squareko can save 4–8 weeks of setup time and ensures your template is optimised for both search engines and conversions
Why Your Template Choice Matters More Than You Think
Most beauty business owners approach the template question all wrong. They browse Squarespace's template gallery, pick something that "looks nice," and call it done.
Here's what goes wrong: A beautiful template that converts poorly is just expensive decoration. You might love the design, but if clients can't easily book an appointment, if your phone number is buried in the footer, or if the mobile experience makes their thumbs cramp, you're losing business.
Template selection directly impacts three critical metrics for beauty businesses:
1. Booking Conversion Rate A spa website template with a glaring "Book Now" button and integrated calendar converts 3–5x better than one where clients have to hunt for your contact info and email you about availability. Your template must make booking the path of least resistance.
2. Portfolio Authority Makeup artists and lash technicians live and die by their before-and-after galleries. A template with clunky image layouts or gallery features that don't zoom properly undermines your credibility. The right template makes your work shine.
3. Local Search Ranking Google's algorithm loves websites that are fast, mobile-responsive, and built for user experience. A poorly structured template puts you at a disadvantage against competitors who chose wisely.
The truth: your template is the foundation. Get it right, and everything else—marketing, customisation, conversions—becomes easier.
Best Templates for Hair Salons & Barbershops
Hair salons have specific needs that most generic templates don't address. You need a way to showcase your stylists, display their specialties, and communicate complex pricing tiers (colour work, cutting, extensions, etc.).
Morgan Template
Best for: Contemporary salons with stylish brand positioning Why it works: Morgan pairs a clean grid layout with excellent team functionality. The template includes dedicated staff profile sections where you can highlight individual stylists, their specialties, and availability.
Booking integration: Native Squarespace appointments or third-party integration like Calendly Mobile score: 9.2/10 – Navigation is intuitive on small screens Squareko rating: 8.7/10
The Morgan template excels at creating visual hierarchy without clutter. Your salon photos get breathing room, and the staff directory doesn't feel like an afterthought. Customisation tip: Use the colour scheme to match your salon's branding, and add custom CSS to create individual "Book With This Stylist" buttons for each team member.
Aspen Template
Best for: Upscale salons and boutique styling studios Why it works: Aspen's layout is spacious and premium-feeling. It's built for galleries and long-form service descriptions, making it perfect if you want to educate clients about your unique approach.
Booking integration: Compatible with Acuity Scheduling Mobile score: 8.9/10 Squareko rating: 8.5/10
Aspen doesn't waste space—every element has purpose. The image gallery is particularly strong for before-and-after transformations. This template works best if you're charging premium prices and want the design to reflect that positioning.
Best Templates for Spas & Wellness Centres
Spas live on imagery. A day spa, medical spa, or wellness centre needs a template that honors the tranquility of the brand while making it dead simple for tired professionals to book their next massage.
Haven Template
Best for: Full-service spas and day spas Why it works: Haven was almost designed for spas. It features a gorgeous full-width image carousel, a prominent service menu section, and lots of whitespace that communicates luxury and calm.
Booking integration: Native Squarespace appointments or Acuity Mobile score: 9.1/10 Squareko rating: 9/10 – Our top pick for spas
Haven is where aesthetics meet function. The homepage can feature your best spa imagery, and the service menu clearly breaks down offerings (massage, facials, body treatments, etc.). The testimonials section works beautifully for social proof, which is huge for spas.
Retreat Template
Best for: Wellness and meditation-focused spas Why it works: Retreat emphasises calm and simplicity. If your spa is built around wellness philosophies, meditation, or holistic healing, this template's design language matches perfectly.
Booking integration: Compatible with third-party booking tools Mobile score: 8.8/10 Squareko rating: 8.6/10
Retreat works especially well if you run workshops, classes, or retreats alongside your spa services. The event section is robust.
Vivid Template
Best for: Modern luxury spas and medical spas Why it works: Vivid's bold colour options and contemporary feel work for spas that want to feel cutting-edge rather than traditional. Medical spas particularly benefit from Vivid's clean, clinical aesthetic.
Booking integration: Integrates with Acuity Scheduling Mobile score: 8.7/10 Squareko rating: 8.3/10
Best Templates for Makeup Artists & MUAs
Makeup artists need different functionality than salons. Your website is a portfolio first, a booking system second. Before-and-afters, bridal galleries, editorial work, and artist bio are paramount.
Artisan Template
Best for: Professional makeup artists and bridal MUAs Why it works: Artisan is built for creatives. It offers flexible image galleries, a portfolio section that's second to none, and space for artist bios and testimonials. This template practically demands beautiful photography.
Booking integration: Works well with Calendly or Acuity Scheduling Mobile score: 9.2/10 Squareko rating: 9.1/10 – Best for portfolio-focused MUAs
Artisan won't force you into a fixed layout. Your portfolio feels like a curated collection, not a stock template. Use the gallery features to separate bridal work from party makeup, editorial looks, or everyday client transformations.
Story Template
Best for: Makeup artists building personal brands Why it works: Story's narrative layout is perfect for telling your journey as a makeup artist. It combines portfolio sections with blog capabilities and testimonials naturally.
Booking integration: Flexible third-party integration Mobile score: 9/10 Squareko rating: 8.8/10
Story works if you're doing content marketing alongside your booking business. A makeup artist who shares makeup tips, product reviews, or trend analysis builds authority and attracts clients organically.
Highlight Template
Best for: Wedding and event makeup specialists Why it works: Highlight's design is romantic and celebratory—perfect for wedding and event positioning. The image galleries are spacious and showcase detail beautifully.
Booking integration: Compatible with Acuity Scheduling Mobile score: 8.9/10 Squareko rating: 8.7/10
Best Templates for Lash Technicians & Estheticians
Lash technicians and estheticians occupy a unique space. You're highly specialised, typically operate by appointment only, and your before-and-afters are everything. Your website needs to be a confidence builder.
Focus Template
Best for: Lash technicians and beauty specialists Why it works: Focus strips away unnecessary elements and puts emphasis on what matters—your work. It's clean, professional, and the image galleries are optimised for close-up detail shots.
Booking integration: Native Squarespace appointments or Acuity Mobile score: 9.1/10 Squareko rating: 8.9/10 – Excellent for lash artists
Focus is particularly strong for lash technicians because it handles close-up photography beautifully. Your lash line transformations get the visual attention they deserve.
essence Template
Best for: Estheticians and skincare specialists Why it works: Essence has a wellness-meets-professional feel. It's clean without being cold, and it works wonderfully for estheticians who want to position themselves as skincare consultants, not just service providers.
Booking integration: Integrates smoothly with booking systems Mobile score: 8.8/10 Squareko rating: 8.6/10
Essence gives you space to explain your skincare philosophy and approach. The testimonials section is powerful for building trust in skincare services.
Best Templates for Mobile Beauty Professionals
Mobile makeup artists, lash technicians, and salon services operating out of home studios need templates that feel professional despite the flexibility of the business model.
Royce Template
Best for: Mobile beauty professionals and home-based businesses Why it works: Royce is minimalist without being bare. It loads quickly (critical for mobile users checking availability on their phone), and the layout works beautifully on small screens.
Booking integration: Simple and fast to integrate with Calendly or Acuity Mobile score: 9.3/10 – Our top mobile template Squareko rating: 8.8/10
Royce is fast and professional-looking, which is crucial when you're operating from a home studio. It communicates "established professional," not "just starting out."
Para Template
Best for: Specialised mobile services (lash extensions, microblading, etc.) Why it works: Para's layout emphasises clear service categories and straightforward booking. There's no wasted space, and your services take centre stage.
Booking integration: Excellent with third-party booking platforms Mobile score: 9.2/10 Squareko rating: 8.7/10
Template Comparison Table
Free vs. Premium: What's the Real Difference?
This surprises a lot of beauty business owners: most of Squarespace's best templates are free. The paid versions don't unlock better booking functionality—they're usually just older designs or niche templates.
For a hair salon, spa, makeup artist, or lash technician, the free templates in our list are genuinely excellent. You'll get all the core features you need for a professional, high-converting website.
Where paid templates sometimes shine:
Highly niche designs (e.g., templates designed specifically for beauty)
Access to exclusive animations or effects
Older designs that may have legacy customisation options
Where free templates win:
Regular updates and improvements from Squarespace
Better mobile optimisation (built with modern standards)
Cleaner code for faster load times
Full access to Squarespace's appointment booking system
For beauty professionals, we recommend starting with a free template from our list. If you find it doesn't meet your needs after thorough testing, you can explore paid options—but honestly, most of our clients never need to.
5 Things to Customise on Any Beauty Template
Choosing the right template is step one. Customisation is step two—and it's what transforms a generic website into a brand-specific asset.
1. Colour Scheme & Brand Identity
Your website's colour palette should match your salon, spa, or studio's aesthetic. Don't just pick "professional grey." A vibrant salon might use bold accent colours. A luxury spa might use soft, warm neutrals. A lash studio might feature black and gold.
Customisation action: Use Squarespace's colour panel to adjust all primary and accent colours. Create a consistent palette across buttons, links, and hover states.
2. Service Cards & Pricing
Generic service descriptions kill conversions. Your service cards should clearly communicate what's included, who it's best for, and pricing. Don't hide pricing—transparency builds trust.
Customisation action: Rewrite every service description in client-friendly language. "Swedish Massage" becomes "60-Minute Swedish Massage – Tension Relief & Muscle Relaxation." Include pricing prominently.
3. Before-and-After Galleries
For makeup artists and estheticians especially, your gallery is your sales page. Squarespace templates allow image galleries, but you need to optimise them.
Customisation action: Ensure images are high-quality, properly lit, and cropped consistently. Use gallery captions to describe the service and highlight key transformations.
4. Staff Bios & Trust Signals
Clients want to know who's working on them. A generic template might have a team section, but it feels like an afterthought. Make it personal.
Customisation action: Write detailed bios for each team member. Include their specialties, years of experience, and certifications. Add a professional headshot for each person.
5. Call-to-Action Elements
"Book Now," "Schedule Appointment," and "Get in Touch" buttons should be visible, accessible, and consistent. Many beauty websites bury their CTAs.
Customisation action: Ensure your primary CTA button appears above the fold on every major page. Use contrasting colours. Test on mobile to ensure it's tappable without hitting nearby elements.
Should You DIY or Hire a Professional?
Here's the honest answer: you can DIY a Squarespace beauty website. Squarespace is genuinely user-friendly, and our templates are beginner-accessible.
DIY works if you:
Have 20–30 hours to learn Squarespace's builder
Have professional photography ready (or budget for a photoshoot)
Are comfortable with basic customisation and troubleshooting
Don't need advanced SEO optimisation or conversion rate optimisation
Can handle ongoing updates and maintenance
Hire a Squarespace specialist if you:
Want your site live and optimised within 2–4 weeks (instead of 8–12)
Need professional SEO strategy to rank for "beauty salon near me" searches [INTERNAL LINK: Local SEO for salons and spas]
Want conversion optimisation—testing and tweaking to maximise bookings
Don't have professional photography (specialist can guide the process)
Want a custom design aesthetic that goes beyond template defaults
Are investing significantly in your business and want a professional-grade result
Here's the real cost comparison:
DIY Route: Free template + $14/month (Squarespace plan) + your time (20–30 hours) + potential mistakes = ~$14/month, but slower time to revenue.
Professional Route: Design, setup, optimisation, launch = typically $2,000–$5,000 one-time investment. Time to launch: 3–4 weeks. Faster ROI through proper optimisation.
For most beauty salon owners, spa managers, and makeup artists, hiring a Squarespace specialist is the better financial decision. Your time is worth more than $14/month, and a properly optimised website drives bookings from day one.
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Frequently Asked Questions
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A: Yes. Squarespace allows you to switch templates without losing your content (text, images, pages). However, the layout will change, so you may need to adjust your page structure. It's easier to choose the right template upfront.
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A: Squarespace's native appointment system is available on all paid plans ($18+/month). It integrates with your template and allows clients to book services directly. Many of our recommended templates also integrate seamlessly with third-party tools like Acuity Scheduling or Calendly.
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A: Royce scores highest for mobile optimisation (9.3/10), followed by Artisan (9.2/10) and Para (9.2/10). That said, all modern Squarespace templates are mobile-responsive. The difference is in how smooth the experience feels.
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A: Squarespace plans start at $14/month (free template included). If you want appointment booking, you'll need their Business plan ($30/month) or Commerce plan ($40/month). Booking integration via third-party tools like Acuity Scheduling starts at $15/month.
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A: Not directly. Each Squarespace site is separate. However, you can use the same template design for each location's site and link them together. Many multi-location beauty businesses create one main site with location pages.
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A: Squarespace doesn't label templates as "beauty-specific," but many are purpose-built. Haven, Artisan, Morgan, Focus, and Royce are all excellent for beauty. We've tested them specifically for salon, spa, MUA, and esthetician use cases.
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A: Squarespace regularly improves templates with performance and design updates. You'll automatically get improvements. However, major redesigns are rare—templates remain usable and modern for years.
Ready to Launch Your Beauty Website? Book Your Free Discovery Call with Squareko
You've now read detailed recommendations for 13 templates across 6 beauty sub-niches. You understand what makes a template work, what to customise, and the true cost of DIY versus professional design.
Here's what happens next: You could spend 30 hours learning Squarespace, testing templates, troubleshooting mobile issues, and optimising for SEO. Or you could have a done-for-you, beautifully designed, fully optimised website live in 3–4 weeks.
At Squareko we specialise in building Squarespace websites for beauty professionals. We've designed salon websites that increased bookings by 40%. We've built spa websites that rank #1 for "massage therapist near me" searches. We've created makeup artist portfolios that converted scrollers into clients.
Here's what you get when you work with us:
Professional Template Setup We choose the ideal template for your specific niche, then customise it to match your brand. Your site won't look generic—it'll look like you.
Booking Integration & Optimisation We integrate your preferred booking system (Acuity, Calendly, or native Squarespace) and optimise the entire booking flow. No friction. No abandoned bookings.
SEO Strategy for Local Search We optimise your site for the searches that matter: "hair salon near me," "spa in [city]," "[Your name] makeup artist." You'll rank locally, and you'll get calls.
Photography Guidance & Gallery Setup We guide you through photography best practices and set up your before-and-after galleries to convert. Your work will shine.
Conversion Rate Optimisation We test CTAs, analyse user behaviour, and continuously improve your site's ability to turn visitors into clients.
Ongoing Support Launch isn't the end. We're here for updates, tweaks, and growth as your business scales.
Ready to get started? Book a free Squareko discovery call
During your free 30-minute discovery call, we'll discuss:
Your current website situation (if you have one)
Your beauty business goals
The template that's right for you
Timeline and investment for a professional setup
Next steps to launch a website that actually converts
Squareko specialises in Squarespace web design for beauty professionals. Owner Walid has designed 150+ sites for salons, spas, makeup artists, and beauty service providers. Let's build your website the right way.
From custom website design to SEO strategy, we help businesses launch a site that looks professional and performs better.
About the Author
Walid | Squareko
I'm Walid Hasan, a Certified Squarespace Expert and Squarespace Circle Platinum Partner with over 12 years of hands-on experience designing and optimizing high-performing websites. Over the years, I've had the privilege of building more than 2,000 Squarespace websites for clients around the world, always focusing on clean design, strong user experience, and conversion-driven results.
