Top 31 Squarespace Insurance Websites Designed for Trust, Speed & Scale
This list of the Top 30 Insurance Websites is a curated demonstration that insurance websites can be some of the best out there, and how they achieve trustworthy communication through simple design, clear messaging and an emphasis on user experience. In small agencies or enterprise, those websites showcase superb UX, branding, accessibility and performance. It takes a unique combination of strategic layout, inspired navigation and conversion-minded design to really boost credibility, increase engagement and set the standard for what’s possible in an industry as competitive as insurance.
Ben Howart-A Personal Brand Built on Clarity and Confidence
Ben Howarth About This is the personal brand website of Ben Howarth designed to showcase and articulate professional expertise with clarity, evidence and authenticity. The site is all about communicating services, thought leadership, and value in an approachable but polished & trusted manner. It overcomes the haunting issue of personal brands being unable to clearly communicate their expertise online by adding some sizzling hot branding and a conversion-focused design!
A key characteristic of the website is its content-first design concept that, together with a simple but expressive grid, drives the user’s attention through relevant information without side-tracking. Our scope of work was to design a custom Squarespace website, refining typography and color balance on the UI to be consistent with GRS branding, professional blog setup and SEO optimization to guarantee a solid visibility and performance in the long run.
Color Scheme:
Black: #000000
Light Gray: #ebebeb
Font Family:
Heading Font: acumin-pro
Paragraph Font: Poppins
Ingleton MD — Patient-Centered Aesthetic Medical Care
Ingleton MD is an aesthetic and medical care facility dedicated to providing patient-centered services in a warm, comfortable setting. The practice offers clients to treat cosmetic and health concerns using personalized medical aesthetics and clinical services in united states. The website provides trust, expertise and care with clean, modern design and intuitive usability for easy navigation that reflects the brand's professional medical credibility. We did a custom Squarespace web design, adapted and refined the UI to brand standards with colours and transitions, integrated a booking system for ease of appointments and worked on SEO in order to improve visibility — resulting in a digital stable built for performance, trust, clarity and conversions.
Color Scheme:
Linen — #f4e8dc
Dusty Rose — #cb9c8b
Font Family:
Heading Font: orpheus-pro
Paragraph Font: aileron
Dani Pettrey — Immersive Digital Presence for Readers
About the Author: Dani Pettrey is a bestselling novelist who writes suspense-filled novels with belief-based themes for today's readers. Pettrey has worked to help break down barriers some of her friends have had regarding faith in Christ by addressing adventure and dedication at the same time. The website is where readers can find the best in new books, series, and tracks, as well as information on upcoming releases. Its defining characteristic is a clean, Cimmerian reading interface and book-discovery experience. Our work encompassed a personalized Squarespace web design, a custom blog setup for author news and releases, UI/UX enhancements with clean typography, and conversion rate optimization to funnel visitors toward book engagement, subscriptions, and long-term audience expansion.
Color Scheme:
Teal — #349d92
Goldenrod — #c6a145
Font Family:
Heading Font:Nunito Sans
Paragraph Font: Nunito Sans
Imagineer Remodeling — Design-Led Home Transformation
Imagineer Remodeling is a home remodeling company specializing in high-end solutions for residential clients across the United States. The website addresses the challenge of showcasing craftsmanship and building trust before consultation, using strong visuals and clear service breakdowns. A project-focused layout and visual storytelling make the experience both informative and inspiring. Our scope included a Squarespace website redesign, UI improvements with modern colors and typography, conversion-focused layout optimization, and SEO optimization, resulting in a polished digital presence that converts visitors into qualified remodeling leads.
Color Scheme:
Midnight Teal — #172e36
Mint Green — #2bb672
Font Family:
Heading Font: Neutraface_b
Paragraph Font: Neutraface
ARI Financial — Financial Clarity Through Modern Design
ARI Financial offers strategic financial services to help people and businesses make informed, confident decisions. With clients in all 50 U.S. states, the company demystifies complex financial planning with easy-to-understand guidance. The primary sinew of the website’s design is clarity centred layout and trust orientated design. We created a custom Squarespace website design that combined an impactful, sophisticated UI with expert typography, conversion-oriented design, and on-site SEO, demonstrating a lean, trustworthy online presence that helps generate leads while encouraging long-term financial trust.
Color Scheme:
Deep Navy — #253551
Soft Stone — #e0e0db
Font Family:
Heading Font: acumin-pro
Paragraph Font: acumin-pro
Bailey Insurance Solutions — Personalized Coverage with Trusted Expertise
Bailey Insurance Solutions provides tailored insurance solutions for individuals and businesses across the US. The site clears the hurdle of a complex insurance landscape by offering simple, approachable services. Its simple architecture and trust-building approach make it easy for users to understand the value of coverage and to obtain a quote. We designed a custom Squarespace site, improved usability with clean colors and typography, drove conversion rate optimization, optimized website SEO to ensure Organic search , and helped an excellent insurance website achieve clarity, credibility, and customer action.
Color Scheme:
Slate Teal — #395159
Slate Teal — #395159
Font Family:
Heading Font: fino
Paragraph Font: Spectral
Farris Agency — Independent Coverage with Local Insight
Farris Agency is a local insurance services firm that provides affordable and reliable options for the coverage you need, adjusted to your life. Serving the U.S., the company works on a philosophy to ‘make insurance simple’ by providing transparent and clear service presentation to clients. The website is also notable for its easy navigation, and casually friendly tone of the brand. This included redesigning their Squarespace website, refining the UI with up-to-date typography, and improving the booking and contact flow experience -- while also bringing SEO prowess to evolve a clean digital platform that builds trust and converts leads into long term clients.
Color Scheme:
Olive Green — #6c8858
Dim Gray — #696969
Font Family:
Heading Font: acumin-pro
Paragraph Font: Poppins
ProClaims — Streamlined Claims with Digital Precision
ProClaims is a digital claims management platform designed to simplify and accelerate the insurance claims process for agencies and service providers. Serving clients primarily in the United States, the platform solves inefficiencies in claims handling through automation, clarity, and structured workflows. Its standout feature is a streamlined, technology-first interface that reduces friction while improving accuracy and response time. Our work included a custom Squarespace website design, UI improvements with modern typography and layout, conversion rate optimization, and SEO, resulting in a clear, high-performing website that communicates value, efficiency, and operational confidence.
Font Family:
Color Scheme:
Powder Blue — #8eb6dc
Royal Blue — #1426af
Font Family:
Heading Font: freight-sans-pro
Paragraph Font: kepler-std
ACE Insurance Group — Comprehensive Coverage with Strategic Insight
My ACE Policy Insurance. With over 75 years as a professional insurance brokerage, you can trust ACE Insurance Group for the most comprehensive coverage options in the U.S. The company assists consumers with complex insurance decisions and provides specialized policies. The strength of the website is its organized service presentation and trust-based design. Our work for them included a redesign of their Squarespace website, as well as UI enhancements, including typography adjustments and color refinements, and layout enhancements to focus on conversions and lead gen optimization.
Color Scheme:
Azure — #0087ff
Light Gray — #d8dadb
Font Family:
Heading Font: Arial
Paragraph Font: Arial
Favor Driving School — Safety-First Training for New Drivers
Favor Driving School offers professional driver education focused on safety, confidence, and practical road skills for new and developing drivers in the United States. The website addresses the need for clear course information and easy enrollment through an intuitive, parent-friendly experience. A key feature is its simplified navigation paired with accessible content for students and families. Our work included a custom Squarespace website design, booking system integration, UI improvements with approachable typography, and conversion rate optimization, resulting in a user-friendly platform that supports enrollment growth and trust.
Color Scheme:
Light Gray — #ebebeb
Snow — #fcfcfc
Font Family:
Heading Font: omnes-pro
Paragraph Font: omnes-pro
AAN Insurance — Coverage Rooted in Community Trust
AAN Insurance is a community-focused insurance agency providing practical coverage solutions for individuals and small businesses in the United States. The website helps clients understand policy options without confusion, emphasizing clarity and approachability. Its clean structure and straightforward messaging make insurance decisions easier. Our scope included a custom Squarespace website design, UI refinement with modern colors and typography, conversion rate optimization, and website SEO optimization, delivering a dependable digital presence designed to build trust and drive inquiries.
Color Scheme:
Prussian Blue — #002c52
Steel Blue — #36749d
Font Family:
Heading Font: Raleway
Paragraph Font: Raleway
Baja Bound — Cross-Border Coverage Made Easy
Baja Bound specializes in Mexico auto insurance, helping travelers secure reliable cross-border coverage with confidence. Serving customers across the United States and Mexico, the platform removes uncertainty from international travel insurance through clear policy comparison and education. Its standout feature is a content-driven structure that simplifies complex coverage details for travelers. Our work included a Squarespace website redesign, advanced UI improvements, conversion rate optimization, and SEO optimization, creating a high-performing website built for trust, usability, and travel-focused decision-making.
Color Scheme:
Seashell — #f8f4f0
Teal — #148592
Font Family:
Heading Font: Segoe UI
Paragraph Font: Segoe UI
Balance Health Insurance — Simplifying Modern Health Insurance
Balance Health Insurance provides personalized health coverage solutions designed to help individuals and families navigate complex insurance options with clarity. Serving clients across the United States, the company focuses on simplifying plan selection while supporting long-term wellness and financial security. The website’s core strength is its clean, reassuring layout that builds trust and guides users toward informed decisions. Our work included a custom Squarespace website design, UI improvements with calming colors and modern typography, conversion rate optimization, and website SEO optimization, creating a professional digital presence that balances credibility, usability, and lead generation.
Color Scheme:
Indigo Slate — #504d82
Soft Teal — #4ea0af
Font Family:
Heading Font: Anton
Paragraph Font:Anton
Beach Mountain Insurance — Coverage Built for Where You Live
Beach Mountain Insurance is an independent insurance agency offering tailored coverage solutions for clients living in coastal and mountain regions of the United States. The agency helps customers protect unique lifestyles and properties through personalized risk planning. The website stands out for its location-inspired branding and straightforward service structure. Our engagement included a Squarespace website redesign, UI refinement with updated colors and typography, conversion-focused layout improvements, and SEO optimization, resulting in a modern insurance website designed to communicate trust, local expertise, and ease of use.
Color Scheme:
Cobalt Blue — #2d68c4
Amber — #ed9609
Font Family:
Heading Font: acumin-pro
Paragraph Font:Arial
InBundance — Strategic Insurance with Financial Clarity
InBundance is an insurance and financial consulting firm focused on helping individuals and businesses align coverage with long-term financial strategy. Serving clients in the United States, the firm addresses the challenge of fragmented planning by integrating insurance into broader wealth conversations. The website’s unique value lies in its strategy-led messaging and clarity-driven structure. Our work included a custom Squarespace website design, UI enhancements with refined typography, professional content structuring, and conversion rate optimization, creating a confident digital platform built for education, trust, and sustainable growth.
Color Scheme:
Cerulean — #247c9f
Ice Blue — #d3edff
Font Family:
Heading Font: Poppins
Paragraph Font:
Insurance Is Pivotal — Protection at the Center of Life Planning
Insurance Is Pivotal is a purpose-driven insurance agency helping clients make informed protection decisions at every stage of life. Based in the United States, the agency simplifies insurance planning by placing coverage at the center of personal and business strategy. The website’s standout feature is its values-led storytelling combined with clear service pathways. Our scope included a custom Squarespace website design, UI improvements with modern colors and typography, conversion optimization, and website SEO optimization, resulting in a strong, trust-focused digital presence designed to drive meaningful engagement.
Color Scheme:
Navy — #092165
Alice Blue — #edf0f9
Font Family:
Heading Font:Poppins
Paragraph Font: Poppins
Back on Track Nutrition — Science-Based Nutrition for Real Life
Back on Track Nutrition offers science-based nutrition coaching designed to help individuals build sustainable, healthy habits. Serving clients in the United States, the business addresses confusion around dieting by providing personalized guidance and accountability. The website features a supportive, approachable design that reflects clarity and encouragement. Our work included a custom Squarespace website design, booking system integration, UI improvements with warm typography and color updates, and conversion rate optimization, creating a user-friendly platform that supports client onboarding and long-term wellness commitment.
Color Scheme:
Burnt Orange — #d17843
Apple Green — #66b34e
Font Family:
Heading Font:Poppins
Paragraph Font: Poppins
Insure Workforce — Benefits Solutions for Modern Teams
Insure Workforce is an employee benefits platform designed to help businesses manage and deliver comprehensive insurance solutions for modern teams. Serving employers across the United States, the platform solves the complexity of workforce coverage by simplifying benefits selection, communication, and administration. Its standout feature is a clear, structured presentation that balances HR efficiency with employee understanding. Our work included a custom Squarespace website design, UI improvements with modern typography, conversion-focused layout optimization, and website SEO optimization, resulting in a scalable digital presence built to support growth, clarity, and lead generation.
Color Scheme:
Steel Blue Gray — #4d6580
Slate Gray — #545b56
Font Family:
Heading Font: fletcha
Paragraph Font: goodsans
Feed Israel — Nourishing Communities Through Action
Feed Israel is a nonprofit organization dedicated to addressing food insecurity through direct aid and community support initiatives in Israel. The organization helps bridge access gaps by delivering essential food resources with compassion and efficiency. The website’s core strength lies in its mission-driven storytelling and clarity-focused structure that encourages engagement and donations. Our scope included a Squarespace website redesign, UI enhancements with thoughtful typography, conversion rate optimization for donations, and SEO optimization, creating a credible digital platform that amplifies impact, trust, and supporter participation.
Color Scheme:
Sky Blue — #4aa3e2
Fresh Green — #6fc853
Font Family:
Heading Font: Poppins
Paragraph Font: Poppins
FLR Insurance Center — Independent Insurance with Local Strength
FLR Insurance Center is an independent insurance agency providing reliable coverage solutions for individuals and businesses across the United States. The agency helps clients navigate insurance decisions with confidence through clear communication and personalized service. The website stands out for its straightforward navigation and professional tone. Our work included a Squarespace website redesign, UI refinement with updated colors and typography, conversion-focused contact flow optimization, and website SEO optimization, resulting in a modern insurance website built to strengthen credibility and increase qualified inquiries.
Color Scheme:
Crimson — #db1513
White — #ffffff
Font Family:
Heading Font: Kumbh Sans
Paragraph Font: Roboto
Agape Counseling — Compassionate Care for Mental Wellness
Agape Counseling offers compassionate mental health counseling services designed to support emotional wellbeing and personal growth. Serving individuals and families in the United States, the practice addresses the need for accessible, empathetic care in a safe and supportive environment. The website’s unique value lies in its calming design and clear service pathways. Our engagement included a custom Squarespace website design, booking system integration, UI improvements with soothing colors and typography, and conversion rate optimization, creating a welcoming digital presence that encourages connection and appointment requests.
Color Scheme:
Navy Blue — #01377f
Charcoal Gray — #3a3a3a
Font Family:
Heading Font: kepler-std
Paragraph Font: kepler-std
A Insurance — Straightforward Coverage Without Complexity
A Insurance is an insurance agency focused on delivering straightforward coverage solutions without unnecessary complexity. Serving clients across the United States, the agency helps individuals and businesses understand policies clearly and make confident decisions. The website’s strength is its simplicity-driven layout and accessible messaging. Our scope included a custom Squarespace website design, UI improvements with clean typography, conversion optimization, and website SEO optimization, resulting in a dependable digital platform built for clarity, trust, and lead generation.
Color Scheme:
White — #ffffff
Dark Red — #bd0000
Font Family:
Heading Font: Poppins
Paragraph Font: Poppins
BenefitU — Benefits Strategy with Human Focus
BenefitU is an employee benefits consulting firm helping organizations design coverage strategies that support workforce wellbeing. Serving employers in the United States, the firm simplifies benefits planning through strategic guidance and clear communication. The website stands out for its human-centered messaging and professional structure. Our work included a custom Squarespace website design, UI enhancements with refined typography, conversion-focused layout optimization, and SEO optimization, delivering a polished digital presence that reinforces credibility while supporting employer engagement and growth.
Color Scheme:
Golden Yellow — #febf3c
Deep Teal Blue — #002e42
Font Family:
Heading Font:Raleway
Paragraph Font: Raleway
Kasper — Technology-Driven Insurance Simplicity
Kasper is an insurance technology platform designed to simplify coverage access through modern digital tools. Serving clients across the United States, the platform addresses friction in traditional insurance workflows by automating processes and improving clarity for users. Its standout feature is a technology-first experience that balances speed, transparency, and usability. Our work included a custom Squarespace website design, UI improvements with modern typography, conversion rate optimization, and website SEO optimization, creating a scalable digital presence that communicates innovation while supporting efficient user acquisition.
Color Scheme:
Deep Navy — #043265
Tangerine — #e96824
Font Family:
Heading Font: Poppins
Paragraph Font: Poppins
BenX Consulting — Strategic Consulting for Scalable Growth
BenX Consulting is a business consulting firm focused on helping organizations scale through strategic insight and operational clarity. Serving clients in the United States, the firm solves growth challenges by aligning strategy, systems, and leadership execution. The website’s core strength is its clarity-driven messaging and confident professional layout. Our engagement included a custom Squarespace website design, UI improvements with refined typography, conversion-focused layout optimization, and SEO optimization, resulting in a credible digital platform designed to attract decision-makers and support long-term consulting growth.
Color Scheme:
Steel Blue — #244674
Pale Sky Blue — #c6eafb
Font Family:
Heading Font: Poppins
Paragraph Font: Poppins
Insurance Toolkits — Tools and Templates for Insurance Teams
Insurance Toolkits is a resource platform providing tools, templates, and systems to help insurance professionals improve sales and operations. Serving the insurance industry in the United States, the platform addresses inefficiencies by offering structured, ready-to-use resources. Its unique value lies in its education-driven layout and practical content organization. Our work included a Squarespace landing page design, UI optimization for clarity and hierarchy, conversion rate optimization, and SEO optimization, creating a focused digital experience built to drive engagement and resource adoption.
Color Scheme:
Deep Purple — #340856
Saffron — #fdc347
Font Family:
Heading Font: Poppins
Paragraph Font: Poppins
Lotus Insurance — Calm, Thoughtful Insurance Solutions
Lotus Insurance is an insurance agency offering thoughtful, personalized coverage solutions designed to reduce stress and confusion for clients. Serving individuals and businesses in the United States, the agency emphasizes calm guidance and clarity-first communication. The website stands out for its soft visual tone and trust-focused structure. Our scope included a custom Squarespace website design, UI improvements with balanced colors and typography, conversion optimization, and website SEO optimization, delivering a refined digital presence that reinforces reassurance, credibility, and inquiry generation.
Color Scheme:
Lime Green — #adf01f
Deep Teal — #042826
Font Family:
Heading Font: stixtwotext-regular
Paragraph Font: Inter-Regular
Flyt Aviation — Premium Aviation with Precision
Flyt Aviation provides premium private aviation services tailored for clients seeking safety, precision, and elevated travel experiences. Serving customers in the United States, the company solves the complexity of private air travel through streamlined service presentation and trust-driven messaging. The website’s standout feature is its clean, luxury-focused design that reflects professionalism and confidence. Our work included a custom Squarespace website design, UI refinement with premium typography, conversion-focused layout optimization, and SEO optimization, creating a high-end digital presence aligned with private aviation expectations.
Color Scheme:
Ocean Blue — #084e76
Light Sky Blue — #bce1f7
Font Family:
Heading Font: freight-sans-pro
Paragraph Font:freight-sans-pro
Ford Insurance — Trusted Coverage Across Generations
Ford Insurance is a multi-generational insurance agency providing dependable coverage solutions for families and businesses in the United States. The agency helps clients protect what matters most through personalized service and long-term relationships. The website’s strength lies in its heritage-driven messaging combined with modern usability. Our engagement included a Squarespace website redesign, UI improvements with updated colors and typography, conversion optimization, and website SEO optimization, resulting in a professional platform that balances tradition, trust, and modern performance.
Color Scheme:
Deep Blue — #00567d
Lemon Yellow — #f7eb64
Font Family:
Heading Font: pragmatica-extended
Paragraph Font: Arial
Ivy Risk — Sophisticated Risk Management Solutions
Ivy Risk is an insurance brokerage specializing in sophisticated risk management solutions for complex coverage needs. Serving clients across the United States, the firm helps businesses navigate high-value and specialized insurance challenges. The website stands out for its strategic messaging and polished professional layout. Our work included a custom Squarespace website design, UI refinement with premium typography, conversion-focused content structure, and SEO optimization, delivering a high-credibility digital presence built for authority, clarity, and qualified lead generation.
Color Scheme:
Golden Yellow — #fcc60c
White — #ffffff
Font Family:
Heading Font: Source Serif Pro
Paragraph Font: Source Serif Pro
DCI Insurance — Smart Insurance for Growing Businesses
DCI Insurance is an independent insurance agency providing smart, practical coverage solutions for growing businesses and individuals in the United States. The agency simplifies insurance decisions through clear service explanations and accessible communication. The website’s core feature is its structured layout that supports quick understanding and action. Our scope included a Squarespace website redesign, UI improvements with modern colors and typography, conversion rate optimization, and website SEO optimization, creating a high-performing digital platform designed for trust, clarity, and business growth.
Color Scheme:
Burnt Orange —#d54400
Steel Gray — #4d677a
Font Family:
Heading Font: Inter Tight
Paragraph Font: Times New Roman
