Top 25 Squarespace Beauty & Fashion Websites (2026 Edition)
Beauty and fashion brands rely heavily on visual clarity, trust, and seamless user experience to compete online. Squarespace has become a popular platform for Beauty and fashion brands because it supports clean design, strong storytelling, and scalable e-commerce structures. The following selection highlights Squarespace beauty and fashion websites that stand out for their clear product presentation, unique visual identity, user-friendly layouts, and SEO-ready structure—demonstrating how thoughtful website design can support branding, discoverability, and long-term growth.
Gunpowder N Gloss
Gunpowder N Glose is a new edgy beauty brand in need of a bold online identity. We removed brand inconsistencies by doing this through bringing in a strong visual grammar, bold typography treatments and assertive product stories. Special characteristics are the fine art images and high contrast.
SEO targeting brand and cosmetic product keywords. We embraced the audacious to keep it usable.
Color Scheme:
Blush Pink (#F5A2C0)
Raspberry Pink (#D8437B)
Font Family:
Heading: BANGERS-AND-MASH
Body: interstate-condensed
XJ Beauty is a contemporary cosmetics brand focused on clarity and usability. The website features crisp visuals, benefit-driven product content, and an intuitive shopping structure. Unique features include clean product presentation and focused branding.
SEO benefits include optimized product pages and clear keyword alignment.
Color Scheme:
muted purple (#5C3D6F)
Dusty Rose (#854C6D)
Font Family:
Heading: Roboto Condensed
Body: Roboto Condensed
Chery Cosmetics, a vivacious and visually alluring website to illustrate their exciting new beauty brand. Strong colors, exaggerated graphics and layouts with a sense of movement are used to help convey brand personality while facilitating easy navigation around products. Some unique aspects are vibrant branding dots and image-heavy product sections.
SEO is used to work on structured product listings, well-researched and optimized headings, and descriptive content for enhancing the findability of cosmetic products.
Color Scheme:
Crimson Red (#C42239)
Greige (#C7B7A6)
Font Family:
Heading: Libre Baskerville
Body: Aboreto
Creer Cosmetics presents a contemporary skincare brand through an understated, elegant website. The layout emphasizes product clarity and brand tone using soft visuals and minimal design elements. Unique features include refined typography and ingredient-focused sections.
SEO is supported through skincare keyword optimization and clean page structure.
Color Scheme:
Hot Pink (#FE66C3)
Blush Pink (#FFE1F3)
Font Family:
Heading: futura-pt
Body: Helvetica Neue
The Clinic Medspa provides advanced aesthetic treatments through a professional, medical-grade website. Clean layouts, clinical visuals, and clear service explanations help establish trust. Unique features include treatment-focused pages and educational content.
SEO strength comes from medspa-related keyword targeting and structured service pages.
Color Scheme:
Lavender Gray (#988096)
Warm Gray (#DDD3CC)
Font Family:
Heading: RomieTrial-light,
Body: brandon-grotesque,
Vibe Cosmetics is a high-energy beauty brand with a youthful, expressive tone. The website combines bold visuals with a clear e-commerce structure that supports engagement and usability. Unique features include vibrant branding and dynamic layouts.
SEO benefits include optimized product pages and strong brand keyword alignment.
Color Scheme:
Charcoal (#333333)
Black (#000000)
Font Family:
Heading: RomieTrial-light,
Body: brandon-grotesque,
Wilf Studio is a fashion-forward creative brand with an editorial-style website. Artistic layouts, bold imagery, and modern typography present a strong creative identity while remaining easy to navigate. Unique features include magazine-inspired sections and visual storytelling.
SEO is supported through optimized page titles and structured content blocks.
Color Scheme:
Jet Gray (#161616)
Black (#000000)
Font Family:
Heading: Bangla509,
Body: davis-sans,
Essenziale Group represents a luxury-oriented beauty and lifestyle brand with a refined digital presence. The website uses elegant spacing, muted tones, and a premium visual hierarchy. Unique features include minimalist luxury styling and curated content sections.
SEO is supported through brand-focused optimization and a clean metadata structure.
Color Scheme:
Slate Blue (#253551)
Black (#000000)
Font Family:
Heading: Abel,
Body: Source Code Pro,
Glamour Cosmetics Official – Get the right look we are an independent brand with a product focused website where the lifeblood of our business is returning customers. The design is focused on strong photography, a unified brand and simple descriptions that make shopping simple for first time customers. THE PROS & CONS Pros Unique features like simple category based navigation, benefit-focussed product pages and distraction free checkout Cons SEO is enhanced by structured product URLs, optimized metadata and keyword-rich product descriptions designed to boost visibility in cosmetic searches.
Color Scheme:
Blush Beige (#D0B3A8)
Black (#000000)
Font Family:
Heading: Bangla663
Body: Bangla663
Agnia Cosmetics is a skin-care focused positioning driven by simplicity, formulation transparency and modern design. The site addresses challenges of trust and education by showcasing the ingredients, product purpose and benefits via clean layouts with minimal imagery. Key elements include ingredient-driven content pages, soothing colour palettes and brand focus on product story-telling.
SEO power is in clean page structure, optimized headings, competent product content and image alt text relevant for skincare / clean-beauty search intent.
Color Scheme:
Greige (#CFC1B8)
Black (#000000)
Font Family:
Heading: Bangla352
Body: Bangla352
Alex Wells Photo Alex Wells Photo is a fashion and beauty photography portfolio showcase site, built to display visual work without any distractions. It does this through full-screen galleries, pared-down navigation and organizing work per project to keep the spotlight on the imagery. Key features are full screen and responsiveness, which make for easy browsing of the site...and clean separating of portfolio categories.
In terms of SEO, the site has fast image delivery, descriptive page titles and structural portfolio pages for discovery via photography-related searches.
Color Scheme:
Antique Gold (#B69E58)
Black (#000000)
Font Family:
Heading: Bangla310
Body: Bangla310
Anecco Cosmetics is a trendy beauty brand with a soft and sleek e-commerce site. Its site is designed to offer clear product organization and easy navigation, with a serene visual experience that encourages confidence in the purchase. Key features are the clean product grids, branding and clear shopping journey.
SEO gets a boost with optimized product pages, clean URLs and keyword aligned descriptions for enhanced visibility in cosmetic search results.
Color Scheme:
Hot Pink (#E1197D)
Black (#000000)
Font Family:
Heading: Montserrat
Body: Bangla579
Brows by Scout is a boutique brow studio in the higher end echelon of quality, and needs that to come through on their website so that clients are comfortable enough to book. We removed the booking friction through present a different service sections, before & after image and easy access to appointment. It is among one of very few with service based design and testimonial section.
SEO opitmization for local beauty service keywords. We both had the idea of a clear warm visual, and a confidence boost we could both believe in.
Color Scheme:
Olive Drab (#4C4D1F)
Black (#000000)
Font Family:
Heading: Bangla1073
Body: Bangla1073
Howlett Photo is a clean and clarity-dependent professional photography website with animated effects. It’s a clean way to allow individual projects to shine without the markup getting in the way. Key features include gallery that is free from distraction and simple navigation. 19) Photographers Smart modern design paired with the latest SEO-optimized code makes for one of the best photography sites you can give for your business.
Color Scheme:
Deep Navy (#0E1334)
Midnight Blue (#0F1434)
Font Family:
Heading: Poppins
Body: adelle-sans
Lakefield Cosmetics is an all-natural-driven brand influenced by nature and transparency. The site encourages trust through soothing imagery, well-reasoned product descriptions, and a clean, organized design. Script Design elements Everything about this module lends to one single idea: we wanted a design environment that promotes thoughtful writing, with subtle, unobtrusive cool packages.
You also have strong SEO with your clean-beauty keywords, optimized product descriptions and tight meta.
Color Scheme:
Deep Navy (#0E1334)
Midnight Blue (#0F1434)
Font Family:
Heading: Poppins
Body: adelle-sans
Green Wellness Spa offers holistic treatments and needed a website that feels calm and credible. We solved unclear service navigation by creating structured treatment pages and easy booking access. Unique features include wellness-focused visuals and soft typography.
SEO enhancements targeted spa and wellness searches. Our design process emphasized relaxation and clarity.
Color Scheme:
Camel (#C8A47E)
Sage Green (#A9B18E)
Font Family:
Heading: Bangla499
Body: Bangla499
Poppy and Monroe is a trendy beauty brand that needs a cool e-commerce site. We overcame navigation problems by creating slick galleries and editorial-style visuals. Standout features are the fashionable style layouts and top-quality typography.
Search engine optimization targeting brand and product structuring. With your check in mind, we’ve balanced that style with a clear conversion.
Color Scheme:
Sky Blue Gray (#93C0C8)
Blush Cream (#FFECE0)
Font Family:
Heading: brandon-grotesque
Body: brandon-grotesque
A Sound Body Wellness provides holistic health services through a website focused on clarity and education. Services are organized into clear sections that help visitors quickly understand offerings and benefits. Unique features include educational content blocks and calm, wellness-focused visuals. SEO strength comes from service-based keyword targeting, optimized headings, and localized wellness content.
Color Scheme:
Deep Violet Blue (#19056B)
Steel Blue (#34659B)
Font Family:
Heading: Cormorant Garamond
Body: adobe-garamond-pro
Clash Beauty Collective is a modern beauty brand built around individuality and confidence. The website uses expressive visuals, bold branding, and structured product layouts to support both storytelling and usability. Unique features include strong brand messaging and visually driven sections.
SEO is reinforced through optimized product content, clean URLs, and keyword-aligned brand pages.
Color Scheme:
Deep Sea Green (#2B5752)
Black (#000000)
Font Family:
Heading: alternate-gothic-condensed-atf
Body: Plus Jakarta Sans
Cosmetics by Anna Maria
Cosmetics by Anna Maria is a personal beauty brand with a clean, approachable e-commerce website. Products are presented clearly with simple navigation and a focus on trust and usability. Unique features include soft visuals and straightforward product organization.
SEO benefits include optimized product descriptions, clean structure, and branding-focused keyword usage.
Color Scheme:
Stone Gray (#8A847A)
Black (#000000)
Font Family:
Heading: Bangla898
Body: Bangla898
Cosmetics by Demi features a sleek, minimalist e-commerce website designed for clarity and ease of use. Clean product grids and focused content help reduce friction in the shopping experience. Unique features include modern layout consistency and distraction-free design.
SEO strength comes from structured product pages, optimized metadata, and clear internal linking.
Color Scheme:
Hot Pink (#FE66C3)
Blush Pink (#FFE1F3)
Font Family:
Heading: futura-pt
Body: Helvetica Neue
System Beauty offers professional-grade beauty solutions supported by a structured, methodical website. Clear segmentation of products and services helps communicate authority and reliability. Unique features include systematic layouts and professional visual language.
SEO strength comes from organized content, optimized metadata, and keyword-aligned service pages.
Color Scheme:
Lavender Pink (#EBA5D3)
Dusty Teal (#9DC3C3)
Font Family:
Heading: Bangla687,
Body: Bangla687,
Maggie Magnoli is a personal fashion and lifestyle brand presented through an editorial-style website. Narrative-driven sections, personal imagery, and thoughtful layouts create an authentic digital presence. Unique features include storytelling-focused design and personal branding elements.
SEO strength comes from content-led pages and optimized personal-brand keywords.
Color Scheme:
Dark Mocha (#574C3F)
Black (#000000)
Font Family:
Heading: Instrument Serif,
Body: Newsreader,
Kober Cosmetics focuses on scalable e-commerce with a clean, professional website structure. Clear product organization and consistent branding support usability and long-term growth. Unique features include streamlined product navigation and conversion-focused layouts.
SEO benefits include structured URLs and optimized product indexing.
Color Scheme:
Dark Mocha (#E9CFC3)
Charcoal Gray (#434448)
Font Family:
Heading: Tenor Sans,
Body: Bangla1028,
Nirelle Cosmetics
Nirelle Cosmetics features a soft, feminine brand identity expressed through elegant visuals and structured layouts. The website balances beauty and clarity to support confident shopping. Unique features include refined product presentation and cohesive branding.
SEO is strengthened through optimized product content and clean page hierarchy.
Font Family:
Heading: Montserrat,
Body: Bangla1009,
Color Scheme:
Dusty Mauve (#8B7C7F)
Dusty Mauve (#8B7C7F)
