Best SEO Tips for Squarespace Websites in 2025
SEO for Squarespace in 2025
In 2025, SEO is no longer just about keywords — it is an all-encompassing strategy that includes everything from site architecture, user intent, content quality, and technical performance. For those working with Squarespace, the struggle often comes down to balancing lovely, visual-first design with best practices for SEO on the back end. Despite the myth, Squarespace websites can rank just as well as WordPress or Webflow sites, but there are steps that need to be taken.
In light of recent Google algorithm updates, centered around page experience, semantic relevance, and mobile-first indexing, it’s now more important than ever to see to it that your Squarespace website is as search engine and user-friendly as possible. In this guide, we discuss leading Squarespace SEO tactics for 2025, combining technical accuracy with user-first design. As an official Squarespace Circle member, Squareko helps clients set up their website to grow organically over the long run.
Understanding Squarespace's Built-In SEO Features (and What They Miss)
The Actual SEO Strength Squarespace is a strong SEO platform straight out of the box. All templates are mobile responsive, URLs are clean (as default), SSL is included, and the platform makes site maps and sets canonical tags for you. Without writing a line of code, you can adapt title tags, meta descriptions, alt text, and even simple redirects. This is what makes Squarespace a useful starting point for small businesses and creatives.
But Squarespace’s included tools are far from perfect. You do not have physical access to your robots. txt file, it doesn’t offer a way to include custom structured data without code injection, and control of header tags (such as H1 and H2) is heavily reliant on what blocks and templates you choose. There’s also no native ecosystem of SEO plugins like WordPress has.
That’s why it’s vital to work with a specialist like Squareko. We make the tools default to the trite and low quality, enabling success if you have the creativity and force of will to model domain relevance: We can help you build a sustainable new paradigm or win by a billion paper cuts.
Technical SEO: Site Speed, Core Web Vitals, and Structure
The good old technical SEO is still the crux of securing future visibility. Performance signals such as Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and Time to Interactive (TTI) will be critically important for Google’s 2025 ranking system. Thankfully, Squarespace’s CDN does a great job of serving up fast global content, but that’s only one piece of the puzzle.
If you want to maximize your site, you need to minimize all media files and blocks, as well as avoid too much JavaScript and reduce your DOM size. All the images that you upload to your site must be cropped and have proper names. Mobile rendering speed is particularly important more than 60% of searches now originate on smartphones.
They also do full performance audits before launching the game in Squareko. We constantly test load times using PageSpeed Insights, check if lazy loading is in place, and verify if all pages meet Core Web Vitals or better. Technical SEO is not an option; it’s the foundation of everything else.
On-Page SEO: Content Structure and Relevance
On-page SEO is the place many Squarespace sites fail, not because of any weakness in the platform, but rather in being poorly executed. Each page would have ONE H1, H2, and H3 tag nested correctly under it. Internal linking requires intentional anchor text, which should describe the content of the page one links to. Pages should have a clear focus, with keywords used naturally, rather than in a forced way.
One overlooked opportunity is image optimisation. All images on your site should have useable ALT text – not only because of accessibility, but Google uses these to interpret the image content. Even further, each piece of content has to fulfill a need from a user standpoint. That includes scannable formats, clear CTAs, and mobile-friendly designs.
When we are building or auditing Squarespace pages for Squareko, we don’t just cover standard SEO. We maximise the readability of the content, fit the message to search intent, and semantically make sure that Google understands everything. That’s how you get indexed ranked.
Local SEO on Squarespace: Getting Found Near You
If you’re a local business, you simply must optimize for local search. Squarespace does not have built-in local SEO features, but there are workarounds. The first is that your Google Business Profile (GMB) should be embedded into your contact page. Then, make sure that your NAP (Name, Address, Phone) is accurate and consistent through your website and on those pesky third-party directories.
LOCAL PAGE AND MAP PACK. In order to be visible in the Google Map Pack, you will also need the Local Business injected via JSON-LD. This informs Google that you’re affiliated with a physical location. Also, optimized landing pages for local searches with keywords such as “web designer in Austin, TX” or “Los Angeles wedding photographer” add to your relevance.
At Squareko, we assist local clients in implementing custom schema, writing location-based content, and creating citation links in platforms such as Yelp, Bing Places, and Apple Maps. And if your business is local, such components are not optional; they’re essential.
Blogging and Content SEO on Squarespace
Content is still the most influential factor for Google ranking. Squarespace comes with a blogging feature, but you are the one who decides how you’ll use it successfully. The magical formula is to organize your blog around content clusters -- a single pillar article that is targeting a general keyword, supported by a number of more specific, related blog posts.
All blogs should utilise good SEO: including keyword in the first paragraph, internal links to relevant posts, post title and meta description, scan-able subheadings, and compressed images with alt text. It matters how long a post is, too — Google prefers long-form content that comprehensively addresses a user’s query.
Squareko helps clients to plan their content calendar, create pillar pages, and target featured snippets. We guarantee that every post has a clear place in the ecosystem in regular travel on your site, not just padded for the count.
What Makes Squareko’s SEO Services Unique?
The vast majority of agencies specialize in one or the other, visuals or SEO, not both. These are all things that we bring together at Squareko by fusing design, user experience, and data-backed SEO into a single build process. That your site not only looks awesome, but is working technically, as well as semantically, as well as commercially.
Our SEO process includes:
Full technical SEO audits pre-launch
Page-by-page keyword mapping
Schema markup implementation
Analytics + GSC install with event tracking
Core Web Vitals performance tuning
Current plans for growth are to build links and refresh content
Our clients realize double-digit gains on traffic, faster load time, and higher conversion rates—because we build every site with SEO built right in.
SEO Tools That Support Squarespace Optimization
Even though Squarespace doesn’t allow plugins like WordPress, you can still use external tools to improve SEO visibility.
Essential tools include:
Google Search Console – to monitor indexing, errors, and rich results
Google Analytics 4 – to track traffic, events, and behavior
Ahrefs or SEMrush – for keyword research, competitive analysis, and backlink tracking
Screaming Frog – for technical audits and crawl analysis
PageSpeed Insights – to test performance and Core Web Vitals
We integrate all of these during every Squareko project. You’ll have clear data, not guesses, making it easier to optimize continuously.
Common SEO Mistakes Squarespace Users Make
SEO isn’t just about doing the right things—it’s also about avoiding the wrong ones. Here are some of the most common mistakes we see:
Using multiple H1 tags on a single page
Forgetting to update meta descriptions (or leaving them blank)
Overstuffing keywords in unnatural ways
Not submitting the sitemap to Google Search Console
Not setting up redirects after deleting or moving pages
Using generic slugs like “page-1” instead of descriptive URLs
These errors are avoidable—but only if you have a proper audit process. Squareko flags and fixes every issue before launch, so your site performs from day one.
Structured Data & Schema for Squarespace
Structured data helps search engines understand your content better. On Squarespace, there’s no built-in schema manager, so it must be added manually via code injection.
We recommend adding:
Organization or LocalBusiness schema on the homepage
Article schema on blog posts
Product and Offer schema on e-commerce pages
The FAQ schema where appropriate for rich snippets
Squareko writes clean, validated JSON-LD scripts for each page type, ensuring maximum visibility and eligibility for rich search results.
E-commerce SEO on Squarespace
Squarespace Commerce is growing fast, and SEO is critical for store visibility. Product pages must be structured to include:
SEO-friendly product titles and descriptions
Alt text for images
Custom slugs with keywords
Customer reviews (for rich snippet eligibility)
Product schema and price fields
It’s not just about traffic—it’s about conversions. Squareko ensures product pages are built to convert while still ranking well organically.
SEO FAQs for Squarespace Users
Can a Squarespace site rank well on Google?
Yes—with proper technical and content setup, Squarespace sites can rank just as well as WordPress.
Do I need to add a schema?
Yes, especially for local SEO, blog posts, or products. It improves your eligibility for rich snippets.
Is blogging on Squarespace good for SEO?
Absolutely—if structured well. Squareko helps plan, write, and optimize SEO-focused blog content.
Can I track SEO performance?
Yes. Google Search Console and GA4 provide visibility into traffic, indexing, CTR, and errors.
How long does it take to see SEO results?
Typically, 30–90 days, depending on your site history, keyword competition, and content strategy.
Final Thoughts: SEO Success on Squarespace Starts with Strategy
Squarespace isn’t limited by design—it’s limited by how you implement SEO. With a strategy-first approach, your Squarespace site can perform as well as, or better than, any CMS on the market. But success isn’t accidental. It requires technical precision, content clarity, and user experience alignment.
At Squareko, we help businesses turn their Squarespace sites into high-performing search assets. From technical audits to keyword strategies, structured content, and schema, our team ensures every aspect of your SEO is executed at an expert level.
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