Hometown Barbell - Squarespace Gym Website Design in Frederick, MD by Squareko
Homepage Overview
About Project ♯
Located in Frederick, Maryland, Hometown Barbell is a community-driven powerlifting and bodybuilding gym dedicated to serious athletes and fitness enthusiasts.
The gym offers professional-grade equipment, expert coaching, and a supportive environment that fosters growth, strength, and consistency.
With an expanding member base, they needed a modern online presence that could handle both functionality and performance — serving as a central hub for memberships, updates, and apparel sales.
Ui Design
Gym, Fitness, and Bodybuilding
Project Overview ♯
They wanted a site that felt as strong as their brand—bold visuals, fast navigation, and powerful functionality. Their previous site lacked integration for memberships, online purchases, and login access.
Challenges identified:
– No dedicated membership system or account access
– Outdated design that didn’t reflect the gym’s energy or community
– Disorganized user flow for joining, shopping, and training info
Squareko’s solution:
– Designed a fully responsive Squarespace 7.1 website tailored for fitness audiences
– Integrated membership management with login/register portals
– Added eCommerce functionality for gym gear and apparel sales
– Crafted a dynamic UX/UI system with motion, hierarchy, and bold contrast
The design mirrors the gym’s atmosphere — bold, powerful, and motivating. Using a dark, high-contrast palette with bright accent tones, the layout creates impact while maintaining clarity.
Typography choices emphasize strength and structure, while motion elements bring energy to the interface. Every visual choice was made to enhance user motivation, drive sign-ups, and reflect the Hometown Barbell mindset: Train Hard. Stay Loyal. Dominate.
8,500+ satisfied clients worldwide.
Things we did on this project:
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User-Friendly Redesign
User-Friendly Redesign delivers a clean layout, intuitive navigation, and improved functionality to create a smoother experience for every visitor.
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Strategic Content
Strategic Content ensures messaging is clear, purposeful, and aligned with audience needs to build trust and drive meaningful engagement.
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Professional Branding
Professional Branding creates a cohesive identity with consistent visuals and messaging, reflecting credibility and building strong recognition.
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SEO Enhancement
SEO Enhancement boosts search engine rankings through optimized content, keywords, and structure, increasing visibility and attracting the right audience.
Our Simple Working Process for the Best Squarespace Site
Discover quick answers to your burning questions about our services at Squareko. Our FAQs offer valuable insights into Squarespace templates, SEO, design, and more.
Project On Board
As a Squarespace website creator and web design agency, we focus on understanding what our clients need and want. We start with a thorough meeting to learn about your business, website goals, and vision. This helps us make sure we’re on the same page and can create a website that goes beyond your expectations.
Finalize Website design elements
Next, we work with clients to finalize key design elements for your website, first our client sends us a draft of his images, content, logo, preferred brand color, or fonts. And some other client told us to maintain their previous business branding. After take all draft and suggestions we tries to ensure the design aligns perfectly with their brand and vision.
We make website design strategies
After finalizing the design elements .Our skilled Squarespace website creators create detailed strategies for layout, user experience, fonts, colors and functionality. Our goal is to deliver the best Squarespace site that looks great and provides a seamless, intuitive experience for your visitors while meeting your business objectives.
Submit the first draft
After thorough discussions to understand the client's needs, our Squarespace website creators select the best ideas and strategies. Using Premium Squarespace templates for photographers, we develop the first draft within seven days. We then refine and enhance the content based on client feedback, ensuring the final product aligns with the client's need.
Finalizing Project
After submitting the first draft and receiving feedback from the client, we make the necessary modifications. We then set up project finalizing meetings to gather additional feedback and complete the project, ensuring it meets the client's vision and goals. This Squarespace photography site is designed to be standout Squarespace website examples, showcasing both creativity and functionality.
Friendly After Sales Support
Enjoy 60 days of friendly email support after your website is complete. Our Squarespace developers are ready to help you with any setup issues, ensuring everything runs smoothly. With assistance from a Squarespace expert, you'll have a seamless and trouble-free experience.
Hometown barbell Testimonial
Squareko's website design exceeded my expectations for my fitness brand. The site's sleek look and intuitive navigation truly reflect my business values. The team's dedication to detail and user experience is impressive.
⭐⭐⭐⭐⭐
Josh Price
— Founder
See If Squareko Is Right For You.
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