The “Add to Cart” button is one of the most important buttons in any online store. It’s not just functional; it’s a conversion trigger. At any rate, if your customers can’t readily locate it or if it’s buried too far down your product’s page, you may miss out on a sale.

You can also choose to hide the Add to Cart button if you are building a catalog only site and you don't want to have (or aren't ready to launch) direct sales, or if you are using external affiliate system for your products and you want to force users to click through on the affiliate's website to purchase.

To make your Squarespace website stand out from the crowd, it's all about the little touches. One way to add a unique touch and elevate the appearance of your navigation is by incorporating a custom cart icon.