Redesigning Your Website on Squarespace: A Complete Guide
What is a Squarespace redesign and why does it matter?
A Squarespace redesign is a project to revamp the structure, content, and visual layers of your current site, redesigning from top down using your own CMS for an improved UX, branding, and SEO performance.
Top benefits of a redesign on Squarespace:
Adds to Core Web Vitals and Mobile First support
Revamp the old design to align with the new brand identity
Addresses conversion, addressing technical issues
Keeps your content and improves your layout/UX
Squareko is the Squarespace website redesign expert that focuses on speed, structure, and engagement (without screwing your SEO).
→ Next: How to know if your website needs an overhaul.
Signs You Need a Squarespace Redesign
Your website will show signs of lag if it’s getting too far behind. Spotting them in time can save your traffic and leads.
Common signals:
Outdated visuals or branding misalignment
Low page load time or high bounce rate
Poor mobile layout or responsiveness
Broken CTA, having not all the same fonts, unclear hierarchy, etc.
Decrease in search visibility / Poor conversions
● Case example: A Squareko client with a 70% bounce rate, following the performance-focused redesign before and after!
→ Read More: How to plan a successful redesign with SEO and user goals in mind.
Planning Your Redesign Strategy
Your redesign process should kick off with a roadmap: audit your current site, set business goals, and create a structure.
Redesign planning includes:
SEO audit: Track keywords, load time, traffic drops
Content inventory: What stays, gets revised, or goes away
Wireframes: Think tactically for layout enhancements
Sitemap changes: Pages to reorganize or consolidate
Scheduling: According to the appreciation and complexity
Squareko provides a (free) audit of a website to determine content gaps, broken links, and missed opportunities for optimization.
→ Next: Which design choices are important when you are using Squarespace?
Designing on Squarespace: Best Practices
Squarespace offers Fluid Engine for drag-and-drop layout precision, but strategy matters more than design alone.
Smart Squarespace design includes:
Template selection based on business model
Balanced whitespace, font pairing, and mobile scaling
Color palette aligned with brand psychology
Use of hero sections, strong CTAs, and sticky navigation
Application of custom CSS for polish and interactivity
Squareko uses a design+performance approach, where every visual decision improves flow and function.
→ Next: How to implement your new site the right way, step-by-step.
Implementing the Redesign
A structured rollout avoids surprises. Begin on a staging site, perform browser checks, and work through a launch checklist.
Implementation checklist:
stages in staging mode (test alongside the live site)
Make it also compatible with Chrome, Safari, and Edge
Preview for different screen sizes (desktop, tablet, mobile)
Complete 301 redirects, meta tags, and alt tags
Testing of links, functioning of forms, and image optimisation
Squareko does QA and previews live before pushing to production.
→ Read More: Don’t tank your SEO—here’s what to do instead.
Retaining & Enhancing SEO During a Redesign
The No. 1 redesign fear is SEO loss. Bypass this issue by meeting search engine expectations before you launch.
SEO preservation tactics:
Keep nice URL (no unnecessary slug changes)
For the pages that are no longer active, use 301 redirects
Reassign Corresponding Meta Titles, Descriptions, and H1s (!)
Optimize images (compression + alt tags)
Resubmit your new XML sitemap to Google Search Console
Full pre- and post-launch audits are conducted by Squareko to guarantee a zero SEO drop. Their overhauls usually produce a SERP lift, not a penalty.
→ Read More: Improving branding during redesign.
Brand Refresh & Redesigns and Their Impact on Visual Identity
Redesigns are for the brand, not just the site.
Visual identity upgrades can include:
New logo design or enlargement of the logos
Updated Colors Based on Psychology and Niche
New typefaces, rich typography, scale
Voice consistency in headers and buttons
Brand image and icon guidelines
Squareko is a visual strategy for digital delivery to make sure that you stand out and scale.
→ Read on: How accessibility and UX improve site performance and compliance.
Accessibility & UX Best Practices
A compliant, inclusive website isn't optional—it boosts engagement, rankings, and legal security.
UX + Accessibility essentials:
WCAG 2.1 contrast and readable text sizing
Keyboard navigation and tab focus
Alt-tag use across all visuals
Clear CTA hierarchy and button text
Consistent navigation and back-to-top elements
Squareko isn’t just a beautiful design; it’s an accessible, SEO-friendly design—because your Squarespace redesign should be usable by everyone, everywhere.
→ Next: Real-world examples of redesigns that worked out on Squarespace.
Case Studies: Successful Squarespace Redesigns
Check out these two stunning Squarespace redesigns by Squareko:
THORIN AI (Tech SaaS)
Con: Awkward interface, not able to put SEO structure in place.
Solution: Custom JS layout, new Site map, schema markup
Outcome: +58% organic traffic, +32% form completions
Karamalani Photography (Creative Portfolio)
Challenge: Poor mobile experience, no booking funnel
Solution: Mobile-first template switch, live booking form
Outcome: 2.1s load time, 2.4x lead enquiries
→ Next: Stick with your existing template or design fully?
Template Switch vs Full Customization
When is it enough to change templates? When should you go custom? Here’s how to choose:
| Situation | Best Path |
|---|---|
| Just a visual update | Template switch |
| Needs layout flexibility | Custom sections |
| Advanced functions (e.g., AI) | Full customization |
| Major SEO or URL restructure | Custom rebuild |
Squareko helps clients choose based on budget, timeline, and conversion goals.
→ Next: Unlock advanced features for business growth.
Advanced Integrations & Features
Modern Squarespace sites can do far more than showcase text and images.
Common advanced features:
E-commerce tools: product variants, Stripe/PayPal integration
Booking systems: Calendly, Squarespace Scheduling
Custom JS integrations: sliders, animations, countdowns
Third-party embeds: CRMs, chatbots, form builders
Squareko supports advanced implementation across marketing, lead gen, and custom APIs.
→ Next: Let’s talk about budget, timeline, and what to expect.
Cost & Timeline Estimates
What does a Squarespace redesign cost—and how long will it take?
| Scope | Price Range | Timeframe |
|---|---|---|
| Basic visual refresh | $2,000–$3,500 | 1–2 weeks |
| Full custom redesign | $3,500–$9,500 | 3–5 weeks |
| E-commerce integrations | +$1,000–$3,000 | +1 week |
| Ongoing support plan | $250–$500/month | Ongoing |
Squareko provides fixed-scope proposals—no hourly surprises, with project timelines tailored to your goals.
Final Word: Redesign with Confidence. Redesign with Squareko.
Your website is your brand’s first impression. If it’s slow, outdated, or underperforming, you’re losing conversions.
Squareko helps businesses turn legacy Squarespace sites into high-performance engines for leads, SEO, and UX.
✔ Trusted by 2,000+ clients
✔ Squarespace Circle Partner
✔ Rated 4.9/5 on Trustpilot
✔ Rated 5/5 on Clutch
Frequently Asked Questions
-
Not if handled correctly. Squareko uses 301 redirects, SEO audits, and full metadata preservation.
-
Yes. DNS settings stay intact. Your domain and G Suite/Outlook email are unaffected.
-
Squareko can create mobile-only breakpoints or optimize sections without a full rebuild.
-
You’ll receive Google Analytics reports, Core Web Vitals data, and heatmap behavior tracking.
-
Yes—clients receive video walkthroughs and real-time CMS training sessions.
