Is Squarespace Good for Larger Businesses? (2025 Expert Take)
When you hear the name Squarespace, you might immediately think of freelancers, tiny online shops, or someone showcasing their personal work. That’s understandable; it had that reputation. But lately, things have shifted.
A growing number of larger businesses think law firms with multiple offices, healthcare providers, agencies, and even service brands with dozens of locations are turning to Squarespace. Why? Because it blends elegance and power in a way that doesn’t demand a full IT team or endless custom code.
Here’s how Squarespace has matured into a viable option when you’re operating at scale and need a high‑performing website.
Why larger businesses are making the move
Modern companies have a lot on their plate. They need websites that not only look sharp but also perform reliably, load fast, stay secure, and let multiple team members work without stepping on each other’s toes. They don’t want to wait days or weeks for a simple update.
Squarespace now offers exactly that: a user‑friendly platform where marketing, design, and operations teams can each do their thing without getting tangled up in technical chaos.
Here’s what ticks the boxes in 2025:
True drag‑and‐drop editing: With the latest updates (like Fluid Engine), even non‑tech folks can move elements around, update copy or imagery, and keep things fresh without bugging the dev team
Role‑based access control: You assign who can do what, writers, designers, and admins, each with tailored permissions. No more accidental site‑wide chaos.
Built‑in performance, hosting & security: Squarespace handles hosting, updates, SSL certificates, and ensures the site runs smoothly so you don’t need a separate technical infrastructure.
Scalability without over‑complexity: Whether you’re operating a single brand or juggling multiple sub‑brands, locations, or departments, Squarespace keeps it manageable. You can scale without the “tech debt” baggage.
At Squareko, we’ve worked with clients across the spectrum from single‑location businesses to global enterprises. Time and again, Squarespace has proven it can deliver not just visual polish, but also backend reliability and ease of use. It may not be what you first think of when you hear “enterprise solution,” but in many cases, it should be.
1. Empowering Teams: Total Autonomy Without Developer Bottlenecks
One of the biggest headaches for larger companies? Relying on developers for every little website change.
Need to update a team bio, swap out a homepage banner, or revise your privacy policy? On most traditional CMS platforms, that turns into a ticket and then a wait. Sometimes days. Sometimes longer.
With Squarespace, that bottleneck vanishes.
Why it works:
Your team can make changes in minutes, no dev help needed.
No hidden costs for tiny edits.
Updates go live instantly without breaking the design.
At Squareko, we help train internal teams so they feel confident managing the site themselves, even if they have zero coding experience. No delays, no downtime, no calling in reinforcements.
What you get: Faster launches, more flexibility, and way less stress for your marketing team.
2. Designed for Teams of Every Size
A lot of CMS platforms say they’re easy to use. But once you get multiple users involved, especially non-tech folks, things can get messy.
Platforms like WordPress or Webflow often overwhelm users with complicated interfaces, plugin overload, and random software updates. It’s enough to make your marketing team want to give up.
Squarespace takes a different approach.
Why it’s actually easy to use:
The Fluid Engine editor is visual, clean, and intuitive.
No plugins to juggle or update.
You can set user roles like admin, editor, or contributor so people only access what they need.
New team members can be up and running in no time.
We switched from WordPress to Squarespace because now our marketing team can finally make their own updates, no tickets, no waiting, no hassle.
3. Advanced Customization Without Losing Simplicity
There’s a myth floating around that Squarespace is only for basic sites. The truth? With the right setup, you can build something every bit as powerful and polished as sites made on Webflow or WordPress.
And you don’t have to trade off simplicity to do it.
What we’ve built with Squarespace:
Mega menus and layered navigation for brands with lots of services
Smooth scroll effects and transitions that elevate the UX
Custom blocks and animations using HTML, CSS, or JavaScript
Design systems built in Figma and perfectly replicated in Squarespace
API integrations with tools like CRMs, analytics platforms, and email marketing services
At Squareko, we mix Squarespace’s native tools with light custom code to deliver enterprise-grade websites that don’t feel heavy, bloated, or hard to manage.
4. Backend Simplicity = Organizational Efficiency
Big businesses don’t just need a good-looking site; they need a system that their teams can actually manage.
Squarespace’s backend is famously clean and user-friendly. There are no complex plugin updates, conflicting extensions, or clunky dashboards.
Compared to WordPress:
| Feature | WordPress | Squarespace |
|---|---|---|
| Updates | Manual | Automatic |
| Security | Requires plugins | Built-in SSL & hosting |
| Maintenance | Ongoing developer support | Zero maintenance |
| UX | Technical | Intuitive and visual |
Squarespace provides an all-in-one ecosystem that allows your marketing, sales, and content teams to work efficiently while maintaining design and performance consistency across the entire site.
5. Yes, Squarespace Scales Even to Enterprise Level
There’s still this outdated belief floating around that Squarespace isn’t built for big companies. But honestly? That couldn’t be further from the truth.
Today, Squarespace is behind the scenes, powering everything from global brands to fast-growing ecommerce sites and professional service firms with complex needs.
Real-world scalability? Absolutely. Here’s what we’ve seen:
Multiple sites managed under one brand or umbrella
International websites with multilingual pages
Online stores that handle heavy traffic and large inventories
Membership sites and online training platforms
Corporate blogs with thousands of posts and no lag
And for organizations that need more hands-on support, Squarespace offers an Enterprise Program, which includes:
Priority customer support and guaranteed uptime
A dedicated account manager
API access for deeper integrations
Hosting built for performance at scale
At Squareko, nearly a third of our projects are enterprise-level—and Squarespace has handled them all without a hitch.
6. SEO Myths, Debunked: Squarespace Ranks Exceptionally Well
If you’ve heard that Squarespace is “bad for SEO,” you’re not alone. It’s one of those myths that refuses to die, but it’s simply not true.
The platform actually includes a full set of built-in SEO tools that meet the needs of most large organizations right out of the box. With the right strategy, you can rank just as well as (or better than) you would on any other CMS.
What you can do with Squarespace SEO:
Customize titles and meta descriptions easily
Automatically generated sitemaps and clean page structure
Add alt text and optimize images in a few clicks
Manage redirects without any plugins
Seamlessly connect with Google Search Console
Leverage AI-based SEO insights (new in 2025)
We’ve ranked at the top for global keywords related to Squarespace design using nothing but Squarespace’s own tools. The platform isn’t the issue; it’s how you use it.
7. Security, Hosting, and Performance You Can Trust
For enterprise companies, especially in regulated industries like finance, legal, or healthcare, website security and reliability aren’t just nice-to-haves. They’re essential.
With Squarespace, all the technical heavy lifting is handled for you. Hosting, security, backups, SSLit’s all built in and automatically maintained.
What you get with Squarespace hosting:
99.98% uptime, backed by infrastructure you don’t have to touch
Global content delivery (CDN) for fast load times everywhere
Free SSL for every page, enforced site-wide
Daily backups you never have to remember to run
Built-in DDoS protection and HTTPS by default
Unlike open-source platforms that depend on third-party plugins or manual updates, Squarespace takes care of the backend so your team can stay focused on content, not tech.
8. Why Developers Undervalue Squarespace and Why You Shouldn’t
Here’s the truth: a lot of developers tend to write off Squarespace. And usually, it’s not because of what the platform can or can’t do, it’s because it doesn’t require ongoing developer support.
Think about it. With WordPress or Webflow, there’s a constant need for plugin updates, troubleshooting, migrations, and bug fixes. That means recurring work and recurring invoices.
Squarespace strips all of that away. No plugins to manage. No updates to run. No patching bugs every month.
For businesses, that’s a massive win.
At Squareko, we don’t just build beautiful websites, we teach our clients how to take the wheel confidently once the site’s live. Our goal is to create something your team can run without us hovering in the background (or sending a monthly bill).
It’s no less powerful. It’s just less dependent, and that’s a big difference.
9. Who Squarespace Is (and Isn’t) For
Let’s be honest, Squarespace isn’t for every enterprise.
Best For:
✔ Multi-location service brands
✔ Law firms, agencies, and professional practices
✔ Scalable ecommerce stores
✔ Universities and nonprofits with multiple editors
✔ Design-driven companies needing simplicity and power
Not Ideal For:
✖ Heavily regulated sectors needing proprietary data storage
✖ Complex SaaS apps or custom database systems
✖ Companies requiring deep backend integrations beyond REST APIs
If your business values speed, consistency, and independence, Squarespace is one of the best CMS solutions available today.
Final Thoughts: A Platform Built for Growth
Squarespace isn’t just for small business owners anymore. It’s a modern, secure, and enterprise-ready ecosystem that allows large teams to create, scale, and manage websites with ease.
At Squareko, we’ve seen firsthand how the platform helps organizations:
Eliminate maintenance headaches
Improve team productivity
Scale faster across markets
Maintain consistent design and performance standards
In short, Squarespace provides large businesses with enterprise power without the complexity typically associated with enterprise solutions.
Frequently Asked Questions
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Absolutely. Squarespace’s infrastructure runs in a global CDN and enterprise-grade hosting architecture to give 99.98% uptime, fast page load times, and stability under various traffic conditions. Several international service brands and multi-million dollar eCommerce stores run on Squarespace without performance issues. Besides, Squarespace Enterprise clients receive dedicated support and uptime SLAs.
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Yes. Squarespace is made for collaboration, and the role-based access controls make it easy for administrators, editors, and contributors to manage content securely. Your teams can update pages, publish blogs, or edit images on their own instead of slowing down a developer. This allows the acceleration of content production and alignment of marketing and design, and no bottlenecks are possible.
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Yes, you can customize Squarespace a lot. Apart from the visual Fluid Engine editor, Squarespace allows developers and designers to add complex features with custom code in HTML, CSS, and JavaScript. You can integrate CRMs, analytics, and marketing APIs, build mega boosters, and even animate on scroll effects. At Squareko, we regularly build fully custom brand systems on Squarespace that match us with WordPress or Webflow builds.
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Yes. Squarespace’s SEO capacities are enterprise-ready. It covers customizable meta titles and descriptions, an autogenerated sitemap, a clean HTML 301 redirect markup, and tools, plus an integration with Google Search Console. Its SEO search AI insights make optimization more practical for large content teams. We replicate this success at Squareko when we optimize client sites for global markets.
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Squarespace merges creative flexibility and technical simplicity. There are no plugin updates or security patches like WordPress, and there is minimal learning drag for non-technical users, unlike Webflow. Large businesses prefer Squarespace for: Automatic hosting, SSL, and backups. Page-optimized performance in Global markets. Fluid Engine, an intuitive visual editor. Role-based teams usage * Without a developer on ongoing costs that scale with your business, sidelines that need creativity, secure simplicity, and high design.
