How to Use Not Linked Pages in Squarespace (7 Smart Ways)

Squarespace Tutorial
Written By Walid Hasan

When you create a Squarespace website, one of the most under-utilized -- yet potentially most powerful aspects of your site is in the “Not Linked” section in your Pages panel. You may have secondary pages that users can’t directly see in your website’s structure, but that are only accessible through submenus or by restricting user roles.

In this post, we will tell you about Not Linked pages, why they are important, and how you can use them strategically to maximize your extractable benefit and overall site quality.

What Are Not Linked Pages?

Unlinked pages in Squarespace are complete web pages that are available on your site, but the links to these pages are not automatically included in your site’s navigation menus. They are addressable directly by URL, and you can style, optimize, and link to them like any other web page on your site.

Consider them off-menu pages, great for content that you want to have and to be found, but not part of your main site architecture.

Why Use Not Linked Pages?

Here’s why website owners and designers who are in the know love them:

  • Simpler Navigation – Don’t clutter up your header or footer menu with dozens of links.

  • Privacy Control – Share your private moments with friends you choose.

  • Marketing Freedom – Generate landing pages that are 100% targeted without disrupting your main source code.

  • Content Testing – Create pages and test designs privately before publication.

7 Powerful Ways to Use Not Linked Pages

1. Marketing & Landing Pages

Create dedicated landing pages for ad campaigns, newsletter promotions, or seasonal offers. These can be linked directly in your marketing materials without showing up in your site's navigation.

Example: yoursite.com/summer-sale

2. Thank You & Confirmation Pages

Redirect users to a custom Thank You page after form submissions or purchases. These pages help with conversion tracking and provide a personalized user experience.

3. Client-Only or Password-Protected Pages

Whether you're a designer, photographer, or consultant, Not Linked pages are great for client galleries, proposal pages, or private resources—especially when paired with password protection.

4. Resource Libraries & Guides

You can build a content hub filled with helpful resources, tutorials, or downloads, then share it only with your email subscribers or members.

5. Blog Archives or Custom Categories

If you want to highlight specific blog categories or organize posts in a unique way, Not Linked pages give you the flexibility to do so without affecting your main blog layout.

6. Hidden Pricing or Service Details

Use these pages to present pricing tiers, service breakdowns, or onboarding information after a user signs up or requests more details.

7. Work-in-Progress or Draft Pages

Design and test layouts in private. You can fine-tune your content behind the scenes without disrupting the live user experience.

How to Link to Not-Linked Pages

Though they aren't shown in your navigation menu, you can still link to Not Linked pages from:

  • Text links, buttons, or images

  • Navigation dropdowns or footers (manually)

  • Email newsletters and social media campaigns

  • Redirects after form submissions or purchases

Pro Tips for Not Linked Page Management

  • Use clear naming conventions in your backend so you can quickly find and organize your hidden content.

  • Add SEO-friendly titles and descriptions—even if the page isn’t in your nav, it can still rank in search engines.

  • Consider password protection for extra privacy when needed.

Final Thoughts

Not Linked pages are more than just a backend feature—they're a strategic tool for creating a seamless, clean, and powerful website experience. Whether you're crafting high-converting landing pages or building exclusive content for clients, this feature allows you to maintain full control over your site’s structure without compromising on functionality.

FAQ: Not Linked Pages in Squarespace

1. Can Not Linked pages be indexed by search engines like Google?

Yes, Not Linked pages can be indexed by search engines if they are not password-protected and are properly optimized. Even though they don’t appear in your main navigation, they are still live pages. Be sure to add meta titles, descriptions, alt text, and use proper heading structure for SEO.

2. How do I share a Not Linked page with someone if it’s not visible on the site?

You can share a direct URL to the Not Linked page. Just copy the page’s link from the browser while editing or previewing it, and send it via email, message, or embed it behind a button or image elsewhere on your site.

3. What’s the difference between Linked and Not Linked pages in Squarespace?

Linked pages appear in your site's navigation menus (like the top or footer menu), while unlinked pages do not appear in those menus by default. However, both page types are fully functional, editable, and accessible via direct URL.

4. Can I add a Not Linked page to a navigation menu later?

Absolutely. Just drag the Not Linked page into the "Main Navigation" or "Footer Navigation" section in the Pages panel, and it will become a Linked page instantly. You can also rename it or update its URL slug as needed.

5. Are Not Linked pages secure or hidden from the public?

Not by default. While they don’t show up in your navigation, anyone with the link can access them. If you need privacy, you should enable password protection in the Page Settings. For sensitive content, this is highly recommended.