Are Squarespace Analytics Good? [Dashboard Deep Dive]
Monitoring your website’s growth is one of the essential steps of doing business online. No matter what, whether you’re moving product, booking clients, or publishing blog posts, your data tells you what’s working and what isn’t.
Squarespace brings analytics to everyone with an intuitive, built-in dashboard that’s simple yet powerful, easy to read, and right where you need it in your site editor.
But how do Squarespace Analytics stack up against Google Analytics or other sophisticated tools? We’re going to go deep on what the platform does, how you use it most effectively, and when you want to start integrating external data tracking tools.
Why Analytics Matter for Every Squarespace Website
Without analytics, you’re guessing. With analytics, you’re growing.
Each action users take on your site, ranging from button clicks to conversions, will give you insights about:
What pages are the most trafficked to
Our forgotten and Least Readers. Where do readers drop off?
Which marketing channels bring results
What are the Best Keywords or Campaigns
For business owners and creatives alike, data isn’t just numbers; it’s a roadmap for smarter decisions.
Where to Find Squarespace Analytics
To access your site data:
Log in to your Squarespace dashboard.
Select Analytics from the left sidebar.
You’ll see an overview panel with several key tabs:
Traffic Overview
Traffic Sources
Search Keywords
Geography
(Plus advanced metrics like Sales and Activity for Commerce plans.)
Everything is neatly visualized through graphs and trend lines, no spreadsheets, no clutter, and no setup required.
Traffic Overview: The Heart of Squarespace Analytics
The Traffic tab will show you how well your website is doing, generally speaking.
You can see:
Total visits, unique visitors, and page views
Device breakdown (desktop, mobile, tablet)
Visitor engagement trends over time
Adjust the date range to view a day, week, month, or year.
This will allow you to know when traffic is spiking (e.g., after campaign launches) or dropping, and such seasonality might demand some marketing attention.
Pro Tip: Get email summaries of your stats, weekly traffic reports, and more without logging in.
Traffic Sources: Where Your Visitors Come From
Your source is getting lit up with data that shows you which of your marketing efforts create the most value.
Squarespace organizes these into:
Search: Organic traffic from Google and Bing
Direct: People who visit your site directly by typing the URL or clicking from bookmarks.
Social: Facebook, Instagram, Pinterest, etc.
Referral: Refers to the traffic that comes to your site from other websites or “backlinks.”
Email: Clicks newsletters or campaigns
This knowledge can help you allocate your time and resources, for instance, dedicating more effort to organic SEO if the channel brings in more leads than paid ads.
Pro Tip: Enter this with your campaign UTM tags (Google Analytics style) to accurately track link-based marketing.
Search Keywords: SEO Insights at a Glance
The Search Keywords tab does what it says on the tin — how your site stacks up in search, when you plug into Google’s Search Console.
You’ll be able to see:
Top performing search queries by impressions and clicks
Which pages are ranking highest
Click-through rate (CTR)
Average search position
Although not as comprehensive as Google Analytics and Ahrefs, it’s perfect for business owners who simply want all of their most relevant SEO data in one place.
Pro Tip: Use this information to optimize your meta titles and descriptions. Squarespace makes that simple with buttons to edit shockingly close by inside your page settings.
Geography: Where Your Audience Lives
Geography can help you know where your audience lives.
You can see visitors by country (and sometimes region) and quickly determine where your customers are coming from.
This is particularly useful for:
Local services that cater to particular areas
Ecommerce outlets are preparing shipping zones or offers
Global brands analyzing international reach
Example: You find out that 40% of your traffic is coming from Canada, but you only ship to the US.
Commerce Analytics: Insights That Drive Revenue
If you run an online store, Squarespace’s Commerce Analytics adds another layer of insight.
You’ll find metrics like:
Total sales and conversion rate
Abandoned cart recovery performance
Top-selling products and categories
Revenue by source and date range
You can also track customer lifetime value and average order value (AOV), essential metrics for growth planning.
Activity Log & Engagement Metrics
For service-based or portfolio sites, the Activity section is a quiet hero.
It shows how visitors interact with your site forms, newsletters, or events data that’s often hidden in other platforms.
You can analyze:
Contact form submissions
Email sign-ups
Member area activity
Event registrations
This helps you connect website traffic to actual customer engagement.
Comparing Squarespace Analytics vs. Google Analytics
Squarespace Analytics is built for simplicity. It’s perfect for quick insights and visual summaries without extra setup.
Google Analytics, on the other hand, is a data powerhouse ideal for advanced segmentation, goal tracking, and campaign attribution.
| Feature | Squarespace Analytics | Google Analytics |
|---|---|---|
| Setup | Instant (no code) | Manual setup + verification |
| Ease of Use | Very beginner–friendly | Steep learning curve |
| SEO Data | Basic keywords via Search Console | Deep search performance |
| Ecommerce Tracking | Built–in for Squarespace stores | Advanced funnel tracking |
| Custom Reports | Limited | Fully customizable |
| Recommended For | Everyday users | Marketers & data analysts |
Best Practice: Use both. Let Squarespace handle quick snapshots while Google Analytics delivers deeper, long-term insights.
Limitations of Squarespace Analytics
While impressive for a built-in system, it does have limits:
No real-time tracking (updates every few hours)
Limited demographic data (age, gender, etc.)
No custom dashboards or advanced filtering
Lacks multi-channel attribution modeling
However, for 90% of small to mid-sized businesses, it provides all the essential metrics needed for day-to-day decision-making.
Integrating Google Analytics & Search Console
For the best results, combine Squarespace Analytics with Google’s tools.
How to Integrate:
Go to Settings → Advanced → External Services.
Add your Google Analytics Measurement ID (G-XXXXXX).
Verify your domain with Google Search Console.
Wait 24-48 hours for synced keyword and traffic data.
This hybrid setup gives you Squarespace’s simplicity + Google’s depth, forming a complete performance picture.
Using Analytics to Improve Your Website
Here’s how to turn insights into impact:
Identify high-traffic but low-conversion pages → optimize CTAs.
Check device breakdown → adjust layouts for mobile.
Study referral sources → double down on top-performing campaigns.
Track new blog posts → evaluate SEO improvements over time.
Data only works when you act on it, so make analytics a weekly habit
Final Thoughts: Are Squarespace Analytics Good?
Yes, Squarespace Analytics is excellent for most users.
They provide clean, actionable insights without the technical friction of other platforms. For deeper marketing data, integrating Google Analytics complements it perfectly.
Think of it this way: Squarespace Analytics tells you what’s happening; Google Analytics explains why.
At Squareko, we help businesses build and optimize Squarespace websites that not only look good but perform brilliantly using data-driven design and analytics integration for measurable growth.
Want to understand your Squarespace data better?
Book a free strategy session with our team, and we’ll audit your analytics setup and show you how to turn numbers into real results.
Schedule Your Free Call →
Frequently Asked Questions
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Yes. Squarespace provides a comprehensive analytics dashboard for every site, with visitor overview, traffic sources, search keywords used to find the site, geographic data of their location by city, and commerce buying patterns. It is accessible straight from your site’s main menu under Analytics, and it doesn’t require any setup or the installation of third-party tools.
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The Shopify analytics compares well with Squarespace in the aspect of traffic trends, conversions, and engagement metrics. But because it collects data only every few hours (rather than in real time), the numbers may be a little different from, for example, Google Analytics. For fine-grained segmentation, using both platforms provides the best perspective
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Absolutely. Squarespace supports Google Analytics and Search Console integration. Go to Settings → Advanced → External Services, then add your Google Measurement ID (G-XXXXXX). This lets you access deeper reporting like user behavior, demographics, and goal tracking while keeping your Squarespace dashboard for quick overviews
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Yes, especially at smaller and medium-sized stores. Track sales, conversion rates, top products, abandoned carts, and customer lifetime value with Commerce Analytics. You can filter by date range, product, or traffic source to learn what is making you the most money.
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While intuitive, Squarespace Analytics lacks:
Real-time tracking
Advanced demographics (age, gender)
Custom dashboard creation
Deep multi-channel attribution
For the vast majority of small businesses, it does everything you need for day-to-day decision-making.” Larger cosmetics brands commonly couple it with Google Analytics to get full-funnel marketing data.
